Yes. Yes. and Yes. Small business can thrive in downtimes

September 25, 2008 by Doug Mitchell

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So everything you read in the paper and see on the news talks in terms of crises. Yes things are rough out there for the likes of Wall Street. On main street, things are down. But since no one is offering up a trillion dollar bail out for us, we keep grinding, creating, pushing, and delivering.

This article in the Wall Street Journal is called “For Entrepreneurs, Opportunity Still Knocks” and I couldn’t agree more. If you’re feeling down or need some encouragement give it a read.

When the economy stumbles, “big companies tend to cut back on innovation,” Gaebler says. “You’ll [even] see big companies divesting from businesses.” This means that smaller, more innovative companies can move in and gain market share.

Exactly. Maybe that’s why our business continues to grow at a steady clip. We of course fit the mold of a small business, but we work almost exclusively with small and medium businesses. We’ve got our nose to the small business grindstone…our ear to the bootstrap ground…our…well you get the picture.

You see SMB‘s don’t have the luxury of moping. We don’t get bailouts. We get bankruptcies if we don’t perform. So buck up little buddies.

NOW is the time to differentiate, lead, show the world what you’re made of. There’s no better time to invest in your success and attract more business as cost efficiently as possible. You can hand out fliers on the street. We certainly approve of such guerrilla moves. But you might gain 100x the exposure by giving yourself a little “Internet Findability Spa Treatment.”

Perhaps we’ve hit on a new marketing plan…yes…that’s it! You visit a spa with us in tow for 48 hours and we pamper your Internet Findability while you get pampered with spa treatments. Imagine the video we could capture from that. Yikes.

What say you?