Unified communications brings together an e-mail client, video, document exchange and voice communication tools on the same platform. Companies, medium or large, are increasingly interested in this mode of communication, perceived as more economical and equipped with more functionalities than traditional systems.
Corporate communications are changing little by little. The fixed phone / e-mail combination, which had already been hampered by the arrival of mobile phones, could over the next few years give way to an even more integrated and feature-rich communication tool: unified communications.
Around Voice over IP, which many publishers definitely define as a “base”, have been aggregated other means of communication: e-mail, instant messaging, unified messaging (a tool that allows, in particular, To receive a voice message on an e-mail), videoconferencing, web conferencing and presence (the availability of a contact). Publishers and manufacturers now add two additional bricks: sharing documents and social networks.
The construction of this offer has its origins in several phenomena. “I think that unified communications are mostly the result of the multiplicity of terminals. Before, we had a single PC, which is no longer the case today. Some managers have up to seven terminals! “Explains Luc Haillon, director of development at Mitel, a dedicated solutions provider. “In the past we have used services like MSN, Blackberry, and then iPhone. Nowadays, there is more need for instantaneity, the need to be contacted in all places and in all circumstances. I must have an immediate answer to my questions and find out who is available and who is not. “Between market players, the definition of unified communications varies little.
“At ezTalks, we are talking about communications and collaboration,” said Edouard de Fonclare, Avaya France’s general manager. “Telephony is the foundation. It is enriched with face-to-face information. (…) Depending on the service and the terminal, this allows users to open an audio session or share documents. “At ezTalks, more emphasis is placed on switching to real-time communications.”Whether it’s voice, video, instant messaging or online screen sharing, all of these services allow you to communicate in real-time,” explains François Moïse, head of collaboration and communications Unified at ezTalks.
The conclusions are no different at IBM. “With unified communications and collaboration, we actually answer a question: how can I communicate in real time without waiting. This is the main difference with asynchronous modes of communication, “said Thierry Batut, Social Communications Sales Manager at IBM Europe. More lapidary, Etienne Lacourt, product manager in charge of unified communications at Microsoft, recalls that there is not necessarily to talk about invention in the strict sense. “It was only a matter of converging the means of communication which until now were in silo.
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