Doug Mitchell has a new job title at create WOW media: Marketing Technopologist
December 19, 2008 by Doug Mitchell · 1 Comment
There’s a great piece on the Wall Street Journal (wsj.com) called “The Secrets of Marketing in a Web 2.0 World”. While much of the article shares some pretty common themes over the last few years (in our circles at least), I was floored by the next to the last paragraph. The article recommends that businesses find and hire a:
marketing technopologist
I’ll let a quote from the piece explain:
So who should direct a company’s forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, “I’d want to see someone with the usual M.B.A. consultant’s background, strong interest in psychology and sociology, and good social-networking skills throughout the organization.”
I’m pretty sure this is what I do every day.
Hi I’m Doug and I’m a Marketing Technopologist.
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To All SMB’s: Ready to Explode Your Business With Multimedia Marketing?
August 19, 2008 by Doug Mitchell · Leave a Comment
Let’s say you are an SMB (small to medium business) in the Des Moines metro. You have a nice website that’s well put together and appealing. You’ve got a nice “about” page with little JPG’s of your employees and a quick bio about them. Not bad. But in the SMB space you CAN and SHOULD be able to STAND OUT and be heard from! But what to do?
Here’s a quick checklist we’ve been working through.
When I visit your site:
- Is there anything there conveying what it’s actually like to do business with you? Blog posts, videos, interviews, audio clips, testimonials, case studies?
- Does your site in any way indicate to me that you’re different than “everyone else that provides the same service or product as you do?”
- Do you make it easier to say “yes” than the competition?
- Do you offer multiple modes of contact to reach different demographics? In not too many years, those “kids” who text message all day may be running the office. Do you accommodate that mode of communication deemed critical by current and future generations?
- Do you offer RSS feeds for news releases and/or blog posts? Most likely if you are blogging the answer is yes. Blogging is NOT a requirement to provide RSS feeds of your news releases however so don’t count out one because of the other.
- Are you leveraging any social media platforms? Twitter is a prime example. The other day I put out a call for someone to create a logo…fast. I got 4 replies from Twitter from local designers and within 4 HOURS I had prototypes in my inbox. Maybe people won’t ask you questions about your accounting business in twitter that often today…but just give it a while. (HINT: That’s code for do something about it now).
We’ll add more to this list soon but hopefully there’s some food for thought in here. If you’d like to chat more about some of these things, give me a shout.
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