Doug Mitchell has a new job title at create WOW media: Marketing Technopologist
December 19, 2008 by Doug Mitchell · 1 Comment
There’s a great piece on the Wall Street Journal (wsj.com) called “The Secrets of Marketing in a Web 2.0 World”. While much of the article shares some pretty common themes over the last few years (in our circles at least), I was floored by the next to the last paragraph. The article recommends that businesses find and hire a:
marketing technopologist
I’ll let a quote from the piece explain:
So who should direct a company’s forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, “I’d want to see someone with the usual M.B.A. consultant’s background, strong interest in psychology and sociology, and good social-networking skills throughout the organization.”
I’m pretty sure this is what I do every day.
Hi I’m Doug and I’m a Marketing Technopologist.
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More Businesses leveraging web marketing and video in down economy
October 30, 2008 by Doug Mitchell · Leave a Comment
Image by niallkennedy via Flickr
Kelly Spors always puts out relevant articles over the Wall Street Journal’s “Independent Street”. In this piece, she opens the conversation about small businesses turning to affordable online marketing methods with more reach. She quotes Matt Booth of The Kelsey Group:
“Web sites will be viewed as a cost-effective alternative; a channel that didn’t make sense in a booming market will fast become a necessity,” said Kelsey Senior Vice President Matt Booth in a news release.”
The benefit from online marketing that many SMB’s don’t fully grasp is the analytics. There are free tools available from Google and others to actually track results and produce comparisons between “ad effectiveness.” What’s the ROI of having an entry in the phone book in your experience? Do you ask every customer where how they found you?
With online marketing, whether you look or not, much of the data is readily available for digestion. The same things apply for web video marketing as well.
Get your web/online marketing program rolling and reap the benefits. While you’re at it, this would be a great time to learn the ins and outs of web video and some other Internet Findability tools.
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