Rise of the “Everyperson” Voice over in Media

August 21, 2008 by Doug Mitchell · Leave a Comment 

Thanks Business Pundit for pointing to this piece in Politico about the changing face of voice overs in political ads.  John McCain is using a “normal voiced” woman vs. the typical “Voice of God” type (think movie trailer guy Don LaFontaine or the guy who seems to do every one of those CSI type ‘who killed who’ shows.)

For much of our multimedia production, we leverage…well…me.  I’m that fairly non-descript and somewhat nasally at times guy that sounds like a normal person.  I guess I can take, “You don’t have that professional sounding voice Doug..it’s more ‘every guy’” comment as a compliment.

When I get my announcer guy voice on I can fake it.  But let’s face it, most of what we all need are corporate pieces that show how real we are.  Real people, real voice, real credibility.

If you really do need a pro to step in, consider www.voice123.com They offer myriad choices, prices, and styles.  From all reports I’ve gathered, it’s a snap to deal with the participating voice talent, etc.

Take a listen and see if I have a shot at taking any of LaFontaine’s business.

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Hello World…createWOWmedia is live

August 11, 2008 by Doug Mitchell · Leave a Comment 

We have just launched this site with much fanfare including trumpets and dancing horses.  Honestly, we just clicked a few buttons.  However, we believe that you’ll be totally enthralled by our services.

createWOWmedia was born because small and medium businesses don’t have the time or desire to learn new software and buy equipment to take themselves “beyond PowerPoint.”  Why should they? The big guys have “departments that handle that.”  Must be nice.  For the rest of us there needs to be a trusted partner that takes a vision, a presentation, or a concept and turns it into a well produced piece of WOW! on budget.

createWOW is bringing social media, video, blogging, custom music and voice over production, and a pretty big bag of special tricks to the table also.

You’ll see some of our work appear on this site soon.  Until then, just remember that professional video is great for weddings and television commercials.  For the rest of us…we just need to create WOW!

We’re located in Des Moines, Iowa so if you’re local we’ll let’s have coffee.  If not, let’s have coffee and do a video chat using Skype.

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