Video SEO Presentation by ReelSEO
December 11, 2008 by Doug Mitchell · Leave a Comment
Again, unbelievably relevant information on Video SEO from Mark Robertson at ReelSEO.com. This slideshow will give you some great tips and strategies for making your video more findable on the web.
Small Business Tip: Some of the tips and information in this presentation will probably be more than you’d like to handle on your own and that’s fine. Maybe you haven’t filmed a single video yet. Just try to extract a few key tidbits that you CAN use and leave the rest for later, or ask someone you trust to help you out. Keep up the unbelievable work Mark/ReelSEO.
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No Surprise: Google – Youtube Number 1 Destination for Video Search
December 10, 2008 by Doug Mitchell · Leave a Comment
Where do people go overwhelmingly when searching for video? Of course it’s YouTube or “GooTube”. According to emarketer:
Google, including YouTube, has a 55.4% share of video viewing visits to online video site properties among US Internet users, according to September 2008 figures from Compete.
So does that mean you should not post your videos on other sites? Heck no. With the advent of TubeMogul, you can post one video to YouTube and 10+ other video hosting sites with a single upload process. Yes you need accounts at those other sites (Viddler, Blip.TV, Metacafe, etc.
You see it’s all about Increasing Your Internet Findability Factor.
When we post a video, often times our “view count” resembles the percentages you find in the data presented above. But who’s to say that the one company/person that finds you on one of the other less popular sites won’t turn out to be your largest and most profitable client?
Don’t make hasty judgments about where you think someone should find you. Logically and methodically give your potential audience as many places to find you as you can affordably and efficiently. Before Tubemogul, I posted to 3 sites individually and that was time consuming. Now I post to 8 with the 1/3 the effort. That’s takin’ it to the bank.
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Video search on candidates nearly mirrors electoral vote count
December 8, 2008 by Doug Mitchell · 1 Comment
Wanna bet that 2 years from now (you know when the next Presidential race REALLY starts) that the Republican candidate will be studying the Obama machine? You know that machine that raised 3/4 of a billion bucks to find the most organized and IT centric campaign in history.
The folks at ReelSEO reported on some great data that shows how video search results matched up with the electoral vote counts. They analyzed a report from Prime Visibility. It’s a GREAT read.
Here’s the money quote:
Politicians gearing for the 2010 season should be paying extra attention to the online video space and starting investing more of their campaigns into research, web-specific video production, and building social media buzz early.
It’s never too early. January is a great time to get together over coffee or on Twitter.
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Google search produces video results at bottom of page
October 1, 2008 by Doug Mitchell · Leave a Comment
The guys at Reel SEO continue to be on the cutting edge of researching the changing face of video search out there. They put this post together that describes the direction “The Google” is taking with regarding to displaying videos at the bottom of the results page when doing a typical google search.
I talked about this a couple days ago when I noticed that out of the blue…I had a video show up in the results for searches on my name. Check out the results when using Google’s video search on my name. Wow. I’ve been busy!
Let’s bring this back to the bottom line for small businesses.
Why do you care about this? Internet Findability is your friend. If you’re a Pest Control business in Des Moines, Iowa and you don’t show up when people search for “pest control Des Moines Iowa”…you’re “hosed” as they say. As more of your business depends on being “findable” you need to increase your reach. Video serves this purpose quite well. Video let’s you connect with your potential audience in a way that most businesses simply aren’t leveraging. Now is the time.
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