Doug Mitchell @ Entrefest – Search Engine Optimization
March 5, 2009 by paulgratton · 1 Comment
Resources mentioned:
Doing less with more in 2009
December 17, 2008 by Doug Mitchell · 5 Comments
We talk quite a bit about doing more with less. Our clients and potential clients are seeking higher return on investment, measurability, and increased Internet Findability. Online marketing/blogging/video provides all of these in one nicely wrapped package.
B2B Magazine just had a feature outlining some goals/strategies/deliverables they believe will be key for companies in 2009. It’s a great read. We especially like 2nd and 7th topics on the list.
Leveraging social marketing
However you define social marketing, this piece is critical. Start with a blogging foundation and build your social marketing strategy around that. Maybe for you Twitter and Facebook are where you need to be. Focus your efforts and get to providing value to the market. Join the conversation.
Video explosion
We couldn’t agree more. As Google begins to integrate video results into “normal search results” you want to be there! When someone searches on “Plumber Des Moines” and there’s a nicely produced video showing what it’s really like to do business with you, your odds just went up.
Let the other guys spend their money being a bigger part of that monstrosity that killed a bunch of trees and gathers dust we used to call a phone book.
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Video SEO Presentation by ReelSEO
December 11, 2008 by Doug Mitchell · Leave a Comment
Again, unbelievably relevant information on Video SEO from Mark Robertson at ReelSEO.com. This slideshow will give you some great tips and strategies for making your video more findable on the web.
Small Business Tip: Some of the tips and information in this presentation will probably be more than you’d like to handle on your own and that’s fine. Maybe you haven’t filmed a single video yet. Just try to extract a few key tidbits that you CAN use and leave the rest for later, or ask someone you trust to help you out. Keep up the unbelievable work Mark/ReelSEO.
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No Surprise: Google – Youtube Number 1 Destination for Video Search
December 10, 2008 by Doug Mitchell · Leave a Comment
Where do people go overwhelmingly when searching for video? Of course it’s YouTube or “GooTube”. According to emarketer:
Google, including YouTube, has a 55.4% share of video viewing visits to online video site properties among US Internet users, according to September 2008 figures from Compete.
So does that mean you should not post your videos on other sites? Heck no. With the advent of TubeMogul, you can post one video to YouTube and 10+ other video hosting sites with a single upload process. Yes you need accounts at those other sites (Viddler, Blip.TV, Metacafe, etc.
You see it’s all about Increasing Your Internet Findability Factor.
When we post a video, often times our “view count” resembles the percentages you find in the data presented above. But who’s to say that the one company/person that finds you on one of the other less popular sites won’t turn out to be your largest and most profitable client?
Don’t make hasty judgments about where you think someone should find you. Logically and methodically give your potential audience as many places to find you as you can affordably and efficiently. Before Tubemogul, I posted to 3 sites individually and that was time consuming. Now I post to 8 with the 1/3 the effort. That’s takin’ it to the bank.
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Video search on candidates nearly mirrors electoral vote count
December 8, 2008 by Doug Mitchell · 1 Comment
Wanna bet that 2 years from now (you know when the next Presidential race REALLY starts) that the Republican candidate will be studying the Obama machine? You know that machine that raised 3/4 of a billion bucks to find the most organized and IT centric campaign in history.
The folks at ReelSEO reported on some great data that shows how video search results matched up with the electoral vote counts. They analyzed a report from Prime Visibility. It’s a GREAT read.
Here’s the money quote:
Politicians gearing for the 2010 season should be paying extra attention to the online video space and starting investing more of their campaigns into research, web-specific video production, and building social media buzz early.
It’s never too early. January is a great time to get together over coffee or on Twitter.
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Audio and Video of Doug Mitchell’s “Increasing Your Internet Findability Factor” Session
December 2, 2008 by Doug Mitchell · 2 Comments
I was honored to speak in front of the New Iowa Entrepreneurs Meetup group last Wednesday evening. The group had some great questions and was totally engaged. The small room format lent itself to an intimate setting where I could connect with everyone close up.
Below I’ve posted the audio file of the discussion (with most of the QA) and the video of the entire session. The video is broken into smaller chunks for easier digestion. Sorry for the “back to the camera” angle. I was in the center of the room managing my slides and was engrossed in the moment!
The headline of the seminar, “Help My Company Is Invisible!: Increasing Your Internet Findability Factor” really resonated and I’ve received 3 word of mouth referrals from this talk. Thank you all so much for honoring me with your evangelism. The create WOW media team is out there trying new things every day to help our findability online and those experiments are translating into results for client partners. Thanks again and please let us know if you have any questions.
Part I
Part II
Part III
Part IV
Part V
Join Us Tomorrow Night for the Sneak Peak at the Quantitative Internet Findability Factor
November 18, 2008 by Doug Mitchell · Leave a Comment
If you’re in the Des Moines metro area tomorrow evening, Wednesday the 19th of November, join our Iowa Entrepreneurs Meet up Group for a chat focused on “Increasing Your Internet Findability Factor”. Your friendly host is going to provide a new quantitative approach to measuring and enhancing YOUR online Findability. I somehow knew that my 6 Sigma Black Belt would come in handy.
I knew I was onto something with this topic when Paul kind of had that “Awwwwyahhhh” look when I explained my new approach to this oft discussed topic around the office and with clients. You see Paul is a 6 Sigma Black Belt too and I do think behind his creative exterior…there lies an man who can really appreciate some serious regression analysis. Personally, I like to stick with the Business Process Mapping and Ishikawa Diagrams…but I regress.
You’ll find a huge value to this talk if you are:
- A small company trying to increase presence and credibility.
- A member of a larger company trying to assume brand leadership in the market place.
- A solopreneur/entrepreneur trying to build an online brand.
- An individual trying to create and actively drive a personal brand.
I want you to be one of the FIRST people to receive the special report, “Increasing Your Internet Findability Factor”. Just fill in the form below…and you’ll be in the know.
I really hope we can meet in person. If not, please consider subscribing to our email updates in the box below this post.
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Politics and Web Video SEO: Evening the playing field
October 31, 2008 by Doug Mitchell · 1 Comment
There’s a great article over at ReelSEO called, “Video SEO and Local Politics – How the Little Guy Stands Out”. The main point of the article is to show how putting out web video can increase exposure and trump the big guys. If you’re involved politically or not this article is worth reading and digesting.
Back to our world, remember that:
Not all video traffic comes from people searching for “Joe Political Candidate.” Much video traffic comes from showing up under related searches and hits from being contextually linked together. (Think search for “Iowa Democrats” producing results for Republican opponents)
Grant Crowell, the author of this article says it best near the end of the piece.
As a video SEO expert knows, you need to put out lots of content, not just one clip. However, one unique video clip can still perform a lot better than a competitor with no unique clips. Especially when you can have each single clips of all of the party candidates show up in a playlist, which builds link popularity for everybody in the list.
It’s probably a bit late in the 2008 election cycle to start thinking about this…but come November 5, I’d suggest a plan that involves lots of web video and Internet Findability mediums.
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More Businesses leveraging web marketing and video in down economy
October 30, 2008 by Doug Mitchell · Leave a Comment
Image by niallkennedy via Flickr
Kelly Spors always puts out relevant articles over the Wall Street Journal’s “Independent Street”. In this piece, she opens the conversation about small businesses turning to affordable online marketing methods with more reach. She quotes Matt Booth of The Kelsey Group:
“Web sites will be viewed as a cost-effective alternative; a channel that didn’t make sense in a booming market will fast become a necessity,” said Kelsey Senior Vice President Matt Booth in a news release.”
The benefit from online marketing that many SMB’s don’t fully grasp is the analytics. There are free tools available from Google and others to actually track results and produce comparisons between “ad effectiveness.” What’s the ROI of having an entry in the phone book in your experience? Do you ask every customer where how they found you?
With online marketing, whether you look or not, much of the data is readily available for digestion. The same things apply for web video marketing as well.
Get your web/online marketing program rolling and reap the benefits. While you’re at it, this would be a great time to learn the ins and outs of web video and some other Internet Findability tools.
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- Yes. Yes. and Yes. Small business can thrive in downtimes
- Online Staff Layoffs at The Wall Street Journal
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Doug Mitchell’s article just published in Rental Management Magazine
October 10, 2008 by Doug Mitchell · Leave a Comment
I just wrote an article appearing in Rental Management Magazine called “See You On the Web: Uploading Video Can Build Your Rental Business”
I love the universality of web video and how applicable it is across industries. We are helping companies as diverse as you can possibly imagine. One of our favorite things to do is to take on a typically “old school” industry with “new school” technologies and watch the lights go on all over the house! The heavy equipment rental industry is paradoxical that way. The machines they rent are really on the cutting edge of technology and engineered to extremes. Very exciting. However some of the methodologies and systems used to manage and market the same business…not so much.
If you can find a few moments to read the article, I think you’ll take away some good information to support your plan to embrace web video when you pitch to your executives. If you ARE the executive, consider yourself pitched…now sign off on the plan!
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