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New Virtual Coaching Option for Businesses

December 7, 2009 by Doug Mitchell · Leave a Comment 

We’re making a big push to serve businesses (especially the smaller ones who are getting squeezed) with usable knowledge and strategies to become more findable and engaging on the web.  To that end, we’re beginning a ongoing web based coaching system that provides 10 minutes of structured content then 50 minutes open QA with 6 clients at a time.. TWO times per month.

This way we’ll all get our fair share of talk..and QA.  We will use a video-audio conference solution like Skype or Oovoo and we might even try to utilize TalkShoe.  We’ll cover topics like audio, video, blogging, content creation, and all of the findability and organic SEO mojo you’re looking for.

Our goal is to put like minds in a virtual room during a one hour time block twice per month.  That’s 2 hours of discussion, QA, feedback, interaction, and learning for the sweet little price of $47/month.  We’ll set you up on a recurring monthly charge and you can quit, bail, jump, drop, leap, hop out anytime you choose with one simple email or call.

If you’re interested in this, you can email me directly doug@createWOWmedia.com and we’ll get you signed up.  We anticipate the first session to be in early January.  Once we have a group of 6, we’ll form another one and progress until we are full.   We’ll probably start with an end of business day time…and a lunch and learn mid-day time to start with to accommodate your schedules.

As always, one-on-one consulting is available from our team but we know how tight resources are these days.  We’re trying to strike the right balance for you and bring you value.  If you’re ready, hop on board.

Investment:  $47/month recurring on your credit card.

Times/days:

• Wednesday’s beginning at
• 12PM-1PM
• 2PM-3PM
• 4PM-5pm
• 6PM-7PM

Business Quality Video on a Budget

May 12, 2009 by Doug Mitchell · Leave a Comment 

The guys at ReelSEO have done it again.  This is one of the most salient posts I’ve read on the current state of business video and how companies can do it for themselves on a budget if they’re committed to becoming what Grant Crowell calls a “Videorati”.  It’s called “How to Produce “Business Quality Online Video on a Small Business Budget“.

Here’s his definition of a “Videorati”:

• A hybrid-professional – can do more than one skillset, be it in planning, production, talent, publishing, marketing (including search marketing and SEO), and performance testing (including usability and analytics) of online video.

• Is community-minded, and a leader this is important for video publishers, since they require a large audience to build advertising and subscriptions around must be public with sharing their expertise and opinions, and be able to reach those people through search engines, video sharing sites, and social networking sites related to their industry or skillset. (This is where Video SEO comes in very handy, plus the gift of gab.)

Exactly!  This perfectly describes where we try and coach clients to end up in their own video work.  If they don’t want to become a full blown business videorati…they can at least use someone for the more tricky elements while they produce the red meat.

Excellent post to start my day with.

Ask the Google Video

April 23, 2009 by Doug Mitchell · 1 Comment 

Ok, so I think our recent 8 week stretch of creating and launching and being totally immersed, I think we were craving a bit of fun times.  So we put our skills to work and created the most comprehensive video to date showing how to use “The Google” to execute searches.  Enjoy and share please.

We’ve Figured Out Some Gaps In Our Customer Experience…and We’re Changing

April 7, 2009 by Doug Mitchell · Leave a Comment 

It’s not about NOT making mistakes right? It’s about fixing what caused them in the first place and not repeating. Well, our team has figured out a few areas in which we’re not as good as we thought we were.

1. Project Management.  We have made the assumption incorrectly that our clients automatically know “how things go when rolling out a web site, etc.”
2. Video.  We have made the assumption that everyone knows the process of creating a brand presence with video and haven’t done more granular expectation setting/review.

We’re learning every day and have done a deeper debrief and dissection of our efforts and are taking steps to tighten them up to create even more of that WOW experience for clients.  We can’t get everything right…but we’re striving to create unique and memorable brand experiences for you.

Promo Video for Entrefest

April 1, 2009 by Doug Mitchell · Leave a Comment 

We put together a little video to promote Entrefest.  Hopefully Entrefest 2010 will benefit from this piece where we tried to capture the collaborative, informative, and upbeat environment that surrounds the conference.  The create WOW media team is proud to have been a part of the show!

Client launch: Fredsolomon.net

January 17, 2009 by Doug Mitchell · 3 Comments 

The create WOW team is proud to release www.fredsolomon.net.  This site is a wonderful example of what you can do with a membership site.  We’ve leveraged video heavily in this Interactive Learning Environment.  Fred had a wonderful 3 hour workshop that he puts on video taped for us.

The next step was to release the video editing wizard Paul Gratton on the project to chop up that 3 hour seminar into 30 manageable chunks for use online. We’ve also taken some recorded audio calls done in our podcast recording studio and created some training calls for Fred’s online subscribers.

Additionally, we’ve integrated video chat into the site in protected page so Fred can connect daily with his clients and partners around the USA.

You’ll probably also notice the “walk on” video that we’ve done here.  Walk on videos pack quite a punch.  I don’t know about you, but I’m pretty intrigued when I see an owner walk onto a screen and deliver a great marketing message to me.  We’re very pleased with the results on this video.  Fred flew into Des Moines for a day (quite a change from Newport Beach, CA huh?) to shoot this piece.  If you live in Des Moines of course…no flight necessary.

Fred Solomon is taking his incredible message, products, and talents online by leveraging the  create WOW media membership software platform.  Our platform is getting more refined every day and our deployment times are coming way down too.

Please take a look at www.FredSolomon.net and let us know what you think.  You may also want to sign up for Fred’s Free 15 day trial as well.  Now the blogging and marketing of the site will really pick up speed.  I can’t wait to share the results with you down the road.

Podcast with Daniel Shipton of Impromptu Studio

January 14, 2009 by Doug Mitchell · 1 Comment 

Here at create WOW media, we’re proud to have just moved into the shiny new studio at Impromptu Studio on SW 5th St. in Des Moines.   The studio is taking shape and we now are fully operational in the audio booth with capacity for up to 5 simultaneous people.  That means YOU can conduct your own company podcasts, you can interview clients for audio testimonials, or conduct multi-voice voice overs for presentations, etc.  Additionally, we’ve perfected the art of recording calls via skype.  You don’t need to know about the technology.  Just think about having a client call a phone number, and you end up with a studio quality conversation produced into a high powered testimonial for your products/services.  Photos and live streaming coming very shortly!

We invite you to email us or call us and come by for a quick tour.   We appreciate your continued support and would like to again thank Daniel Shipton @ImpromptuStudio for his support and assistance.

Take a listen to a quick chat we had this morning about the studio and what it means to the Des Moines business community and beyond.

Inaugural episode of new weekly podcast – “Managing the Edge” is now live

January 12, 2009 by Doug Mitchell · Leave a Comment 

I’m blessed to have an amazing sphere of friends and talent orbiting the create WOW media mothership. One such uber dude is Andy Brudtkuhl (that’s BROOD-COOL). You won’t hear him correct me on that during the podcast…due to the magic of editing software!  Look at how that name is spelled for goodness sake.  Huh???

Andy runs 48Web, a Web Strategy consultancy in town. Among the zillions of things Andy does, one is to lay out excellent-tangible-actionable web strategy plans.  Andy’s services are very complimentary to createWOWmedia’s and we often collaborate heavily on projects.

createWOWmedia focuses on deploying infrastructure, coaching the reasons why we need to organically grow our findability, and amplifying online brands through rich multimedia (walk on video + green screen video + podcasts + custom music).  While 48Web lays out what we need to do each week to be successful, what technologies need to be deployed, and how much time we can expect to devote to each per week. (SEO + analytics + budgeting + hosting) etc.

Bottom line, this Podcast called Managing the Edge will be a weekly MEGA value informational powerhouse for the premium price of ZERO bucks.

I’d recommend subscribing to the Managing the Edge Podcast Feed so you’re in the know.  As always, your comments, feedback, suggestions, and mojo are welcome.  I’ve embedded the podcast below but please, subscribe to the Podcast feed to ensure delivery every time.

Thanks for listening.

Video SEO Presentation by ReelSEO

December 11, 2008 by Doug Mitchell · Leave a Comment 

Again, unbelievably relevant information on Video SEO from Mark Robertson at ReelSEO.com.  This slideshow will give you some great tips and strategies for making your video more findable on the web.

Small Business Tip:  Some of the tips and information in this presentation will probably be more than you’d like to handle on your own and that’s fine.  Maybe you haven’t filmed a single video yet.  Just try to extract a few key tidbits that you CAN use and leave the rest for later, or ask someone you trust to help you out.  Keep up the unbelievable work Mark/ReelSEO.

No Surprise: Google – Youtube Number 1 Destination for Video Search

December 10, 2008 by Doug Mitchell · Leave a Comment 

Where do people go overwhelmingly when searching for video?  Of course it’s YouTube or “GooTube”.  According to emarketer:

Google, including YouTube, has a 55.4% share of video viewing visits to online video site properties among US Internet users, according to September 2008 figures from Compete.

So does that mean you should not post your videos on other sites?  Heck no.  With the advent of TubeMogul, you can post one video to YouTube and 10+ other video hosting sites with a single upload process. Yes you need accounts at those other sites (Viddler, Blip.TV, Metacafe, etc.

You see it’s all about Increasing Your Internet Findability Factor.

When we post a video, often times our “view count” resembles the percentages you find in the data presented above.  But who’s to say that the one company/person that finds you on one of the other less popular sites won’t turn out to be your largest and most profitable client?

Don’t make hasty judgments about where you think someone should find you.  Logically and methodically give your potential audience as many places to find you as you can affordably and efficiently.  Before Tubemogul, I posted to 3 sites individually and that was time consuming.  Now I post to 8 with the 1/3 the effort.  That’s takin’ it to the bank.

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