No Surprise: Google – Youtube Number 1 Destination for Video Search

December 10, 2008 by Doug Mitchell · Leave a Comment

Where do people go overwhelmingly when searching for video? Of course it’s YouTube or “GooTube”. According to emarketer:

Google, including YouTube, has a 55.4% share of video viewing visits to online video site properties among US Internet users, according to September 2008 figures from Compete.

So does that mean you should not post your videos on other sites? Heck no. With the advent of TubeMogul, you can post one video to YouTube and 10+ other video hosting sites with a single upload process. Yes you need accounts at those other sites (Viddler, Blip.TV, Metacafe, etc.

You see it’s all about Increasing Your Internet Findability Factor.

When we post a video, often times our “view count” resembles the percentages you find in the data presented above. But who’s to say that the one company/person that finds you on one of the other less popular sites won’t turn out to be your largest and most profitable client?

Don’t make hasty judgments about where you think someone should find you. Logically and methodically give your potential audience as many places to find you as you can affordably and efficiently. Before Tubemogul, I posted to 3 sites individually and that was time consuming. Now I post to 8 with the 1/3 the effort. That’s takin’ it to the bank.

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Filed under: findability, video
Tagged: blip.tv, Google, gootube, internet findability, Metacafe, tubemogul, Viddler, video, Video clip, Video SEO, YouTube

Nice concise video SEO checklist

September 24, 2008 by Doug Mitchell · Leave a Comment

The Web Optimist has a nice concise post listing the “Should Do’s” for video search engine optimization (SEO). We know that our clients and target clients are MOST interested in becoming MORE FINDABLE. So no matter what we call the technology/science/art…

Let’s just say that following these simple guidelines gives your site and videos more Internet Findability.

I’ve included just 2 of the killer useful bullet points below. You MUST visit this post and tag it/bookmark it/subscribe to…whatever you do to archive USEFUL information. Now go forth and USE this stuff. It’s good and a good part of our sermon at createWOWmedia.

Use TubeMogul.com – Use this site to upload your video to several video sites at once. Your video could actually show up several times for a single search. See my previous post Importance of Diversity in S E O for an example. TubeMogul.com also includes YouTube stats for you and your competition.
Use rich meta data – Video optimization, like web page optimization, is still driven by this. As with your content-rich web pages, make sure your title and meta description are keyword rich and helpful to the visitors (and spiders).

Thanks for being a great resource Web Optimist. As the weather begins to cool here in the Midwest, I’ll flash back and think of you basking in the Palm Springs, CA sunshine.