Brand Amplification Camp 2009 – July 11, 2009
June 3, 2009 by Doug Mitchell · Leave a Comment
CreateWOWmedia’s Brand AMP CAMP is here!
BrandAmpCamp is…
An intensive total immersion day where you come away with a brand new website, a company intro video, and an Amazing Amount of hands on knowledge…and the appropriate follow up so you can return to your business empowered to become findable and engaging on the web.
For ALL of the DETAILS…please visit BrandAmpCamp.com
Schedule of Events:
7-7:30AM – Registration and Breakfast
7:30AM SHARP – Keynote: Doug Mitchell – Are you Findable and Engaging?
8:00AM – Noon: Morning Learning Labs (labs rotate every 50 minutes)
* The Art of Listening
* Organic Findability Lab
* Intro to Audio/Video Lab
* Blogging with WordPress
* The Art of Networking
Noon – 12:30PM: Lunch and Work Presentation: Adam Steen – The Human Network
12:30 – 1PM: Question and Answer Session 1
1PM – 5:15PM: Afternoon Learning Labs (labs rotate every 50 minutes)
* Developing Online Communities
* Audio/Video Lab
* Using Social Media Lab
* One-on-One WordPress Customization
* The Total Brand Experience
5:15PM Capstone: Mike Wagner – “Face 2 Facebook: Connecting Online & Offline Brand Experience”
5:45PM – 7PM: Question and Answer Session 2
7:15 – 9PM: Reception with Drinks and Dinner at Court Ave. Brewing Company
Required Pre-work:
* Prepared elevator pitch script
* Domain nAMe and template selection
* Desired website graphics concepts and color schemes
* Register for google analytics, google alerts, google reader, and youtube accounts
* Deliver written goals and outcomes for the site including keywords
Final Deliverables:
* WordPress site with selected template
* Graphic Banner and basic site design layout
* Video and Audio Business Introductions
* Links and resources
* Flip CAM and WebCAM
* Follow up Webinar
* The knowledge and resources to continue toward success!
Scripting a Multimedia Video Production for a Small Business
August 28, 2008 by paulgratton · Leave a Comment
Background
This week I’m working on a script for Nutri-Sport -Full Potential Training, a great personal training studio/nutrition/supplement store just off of Swanson and 100th Street in Clive, Iowa.
When I first chatted with Ryan Irwin, natural bodybuilder and owner of FPT, I was impressed by his perspective and real desire to help people look and feel their best.
The challenge
The only challenge with Ryan’s business is that not enough people know about the high level of quality, passion, and expertise Ryan has. It’s hard to stand out in a crowd, even when you’re packed with muscle and able to bench press 300 pounds…weighing in at a crisp 165lbs!
Our approach
That’s why I listened very carefully to Ryan as he described his business and goals. I picked out key words that kept coming up as Ryan talked about what excited him about his local, independent business.
In the script I chose to “amplify” the most vivid, descriptive, and appealing themes Ryan used to describe his own business. He used words like “full potential,” “achieve more,” “personalized nutrition,” and “accountability.”
The results
When you see the finished video in a few weeks (we’ll post it right here on the createWOWmedia blog) you’ll find these word and ideas reinforced by the visuals and text added. Watch as we emphasize Ryan’s core strengths, making his genuine and winning personality shine through.
It makes us happy. We think it’ll make Ryan happy…and more successful.
Call to action
If you appreciate our approach to amplifying a small business’s brand, maybe we’re a good fit for your firm?
If you’d like to have a first dance, click the Engage button at the top of the page.
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