Doing less with more in 2009

December 17, 2008 by Doug Mitchell · 5 Comments 

We talk quite a bit about doing more with less.  Our clients and potential clients are seeking higher return on investment, measurability, and increased Internet Findability. Online marketing/blogging/video provides all of these in one nicely wrapped package.

B2B Magazine just had a feature outlining some goals/strategies/deliverables they believe will be key for companies in 2009. It’s a great read.  We especially like 2nd and 7th topics on the list.

Leveraging social marketing

However you define social marketing, this piece is critical.  Start with a blogging foundation and build your social marketing strategy around that.  Maybe for you Twitter and Facebook are where you need to be.  Focus your efforts and get to providing value to the market.  Join the conversation.

Video explosion

We couldn’t agree more.  As Google begins to integrate video results into “normal search results” you want to be there!  When someone searches on “Plumber Des Moines” and there’s a nicely produced video showing what it’s really like to do business with you, your odds just went up.

Let the other guys spend their money being a bigger part of that monstrosity that killed a bunch of trees and gathers dust we used to call a phone book.

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Filed under: Video SEO, findability, marketing, multimedia, small business, smb, social media, video
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