What I learned most from 6 Sigma Training and Social Media Immersion

October 12, 2009 by Doug Mitchell · Leave a Comment

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When I got done with my 6 Sigma Black Belt training the question looming in the back of my brain was, “Why did we only spend about 1 day of 20 talking about change management and the corporate culture aspects of deploying 6 sigma as a business tool?” My gut told me that culture and inertia are the hardest things to overcome. So here we were handed a new tool kit but but only 1/20th of our training was spent explaining how to beat the house odds.

So it goes in the land of social media or new media engagement tools. So many “experts” and coaches engage clients and give them the tools…while the client says, “Just give this stuff to Jennie in Marketing…she just graduated and is in tune with “The Facebook” and that “Tweeter”. Not good.

While there is no perfect formula and I don’t advocate the “Wait until all conditions are perfect before deploying” model…I do think it’s wise to work with your client to assess and plan for the inevitable difficulty of who will drive these new marketing avenues when the cool factor declines. Are you embracing these tools as a key part of strategy or simply doing it ‘because’? Are you looking for clear and measurable results? Or…are you just dipping your toes in the water to if your strategy will reveal itself? I don’t think any of these strategies are wrong. But, they all depend on the most change resistant element in the mix…the human.

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Filed under: clients and case studies, marketing
Tagged: business, Consulting, Facebook, management, marketing, Marketing and Advertising, Six Sigma

Join Us Tomorrow Night for the Sneak Peak at the Quantitative Internet Findability Factor

November 18, 2008 by Doug Mitchell · Leave a Comment

If you’re in the Des Moines metro area tomorrow evening, Wednesday the 19th of November, join our Iowa Entrepreneurs Meet up Group for a chat focused on “Increasing Your Internet Findability Factor”. Your friendly host is going to provide a new quantitative approach to measuring and enhancing YOUR online Findability. I somehow knew that my 6 Sigma Black Belt would come in handy.

I knew I was onto something with this topic when Paul kind of had that “Awwwwyahhhh” look when I explained my new approach to this oft discussed topic around the office and with clients. You see Paul is a 6 Sigma Black Belt too and I do think behind his creative exterior…there lies an man who can really appreciate some serious regression analysis. Personally, I like to stick with the Business Process Mapping and Ishikawa Diagrams…but I regress.

You’ll find a huge value to this talk if you are:

A small company trying to increase presence and credibility.
A member of a larger company trying to assume brand leadership in the market place.
A solopreneur/entrepreneur trying to build an online brand.
An individual trying to create and actively drive a personal brand.

I want you to be one of the FIRST people to receive the special report, “Increasing Your Internet Findability Factor”. Just fill in the form below…and you’ll be in the know.