New LinkedIn Lunchtime Mastermind Group Launched
April 21, 2010 by Doug Mitchell · Leave a Comment
Today we added a new Lunchtime Mastermind LinkedIn Group to further extend the conversation and value around our weekly Lunchtime Mastermind webcasts and live QA sessions. We encourage you to join in the conversation and become a better Interactive Marketing – online business building – conversion machine. The LTMM group profile reads as follows
The Lunchtime Mastermind Group was created as a way to extend the learning and promote execution of the Internet Marketing and business building principles that Andy Brudtkuhl and Doug Mitchell highlight on their free Internet Business Podcast ManagingtheEdge.com. Our approach with technology and Internet Marketing is realistic and comes from the “How can a normal business person use this technique or technology today to make more money and is it worth the effort?” approach. This is not a “How to get rich using the Internet” group. Lunchtime Mastermind is all about the practical application of seo, keyword research, blogging, multimedia, social media, and myriad other online tools to convert lookers to buyers…whatever that means to your business. Remember A.B.C. – Always Be Converting. (and let’s have fun too while we’re doing it). Please join us and let’s learn together. Our weekly slot for doing live webinars is 12p-1p central.
I’m certain you’ll learn something new with every single interaction you have with the Lunchtime Mastermind Group. See you inside!
Business Quality Video on a Budget
May 12, 2009 by Doug Mitchell · Leave a Comment
The guys at ReelSEO have done it again. This is one of the most salient posts I’ve read on the current state of business video and how companies can do it for themselves on a budget if they’re committed to becoming what Grant Crowell calls a “Videorati”. It’s called “How to Produce “Business Quality Online Video on a Small Business Budget“.
Here’s his definition of a “Videorati”:
- A hybrid-professional – can do more than one skillset, be it in planning, production, talent, publishing, marketing (including search marketing and SEO), and performance testing (including usability and analytics) of online video.
- Is community-minded, and a leader this is important for video publishers, since they require a large audience to build advertising and subscriptions around must be public with sharing their expertise and opinions, and be able to reach those people through search engines, video sharing sites, and social networking sites related to their industry or skillset. (This is where Video SEO comes in very handy, plus the gift of gab.)
Exactly! This perfectly describes where we try and coach clients to end up in their own video work. If they don’t want to become a full blown business videorati…they can at least use someone for the more tricky elements while they produce the red meat.
Excellent post to start my day with.
The Myth of The SEO “Magic Bullet”
April 20, 2009 by paulgratton · Leave a Comment
At CreateWOWmedia we’ve found solid success in helping our customers become more findable and engaging on the web through organic search results. We don’t use trickery, black magic, or under-the-table dealings – just solid, repeatable, AND PROVEN processes and techniques.
Not everyone in the search engine optimization is so forthcoming; there are a lot of slicksters out there who will use razzle-dazzle to confuse and abuse their customers. Don’t believe them!
Don’t play the fool; learn Five Tips for Avoiding Deceptive SEO Companies. Your brand depends on it.
Doug Mitchell @ Entrefest – Search Engine Optimization
March 5, 2009 by paulgratton · 1 Comment
Resources mentioned:
Inaugural episode of new weekly podcast – “Managing the Edge” is now live
January 12, 2009 by Doug Mitchell · 1 Comment
I’m blessed to have an amazing sphere of friends and talent orbiting the create WOW media mothership. One such uber dude is Andy Brudtkuhl (that’s BROOD-COOL). You won’t hear him correct me on that during the podcast…due to the magic of editing software! Look at how that name is spelled for goodness sake. Huh???
Andy runs 48Web, a Web Strategy consultancy in town. Among the zillions of things Andy does, one is to lay out excellent-tangible-actionable web strategy plans. Andy’s services are very complimentary to createWOWmedia’s and we often collaborate heavily on projects.
createWOWmedia focuses on deploying infrastructure, coaching the reasons why we need to organically grow our findability, and amplifying online brands through rich multimedia (walk on video + green screen video + podcasts + custom music). While 48Web lays out what we need to do each week to be successful, what technologies need to be deployed, and how much time we can expect to devote to each per week. (SEO + analytics + budgeting + hosting) etc.
Bottom line, this Podcast called Managing the Edge will be a weekly MEGA value informational powerhouse for the premium price of ZERO bucks.
I’d recommend subscribing to the Managing the Edge Podcast Feed so you’re in the know. As always, your comments, feedback, suggestions, and mojo are welcome. I’ve embedded the podcast below but please, subscribe to the Podcast feed to ensure delivery every time.
Thanks for listening.
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15 tips on improving your Findability from Louis Gray
December 12, 2008 by Doug Mitchell · Leave a Comment
I discovered Louis Gray via shared items in google reader, shared by our good friends at 48Web. There’s a piece there written by Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed) called 15 Tips On Improving Your Search Engine Visibility. Michael admits freely (as we do) he’s not an “SEO guru”. We ALWAYS say upfront that we’re not the kind of firm that you can “Pay $1500 to get to the top of search results”. Michael’s list is great and our only modification is that we’d put #6 (start a blog) into the number one slot since our opinion is that a blog built on WordPress with some appropriate plugins can take care of many of the other points on the list.
Again, in the SMB context, we’d like to kill many findability birds with one online stone.
We prefer to take measured and practical steps toward long lived and powerful findability online. We call our approach generating “Organic PR”. Ultimately, these concepts are what formed the basis of our upcoming free report called, “Increasing Your Internet Findability Factor” (due out early January and feel free to subscribe to our email updates in the box at the bottom of this post to get your shiny new copy when it comes out).
Bottom line here is that as a small business who likely does NOT have a cadre of tech nerds at your disposal, you need to be choosey who you work with and what you figure out on your own (vs. what you pay for).
Some of our strategies are DIY and some are best worried about by others.
But we’re here inform, distill, and highlight for you so you can make the smart small business choices about the opportunity costs of tech tinkering!
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Why create WOW media is growing when the economy is contracting
December 9, 2008 by Doug Mitchell · 3 Comments
create WOW media is sought out by more and more companies these days. Why?
- We offer a “Increased Internet Findability“ not “a new website”
- We offer high value to clients by explaining to them how they can pay us less and become independent of us.
- We offer a products that have a high visual impact (WOW factor) and moderate investment.
- We offer products that have a highly trackable ROI. “I got 10 new clients because of product A and service B.”
- When choosing where to spend money on marketing/promotion these days, the web is viewed as a cost-effective and measurable medium by small/medium sized companies.
- Just about everyone agrees that 98 of 100 people surveyed say they search Google first when looking for a product or service vs. phone book, etc.
- We demystify search engine optimization which to normal people means “showing up when someone searches for their company’s category/city”.
We thank you for your business and you have our commitment that we’ll continue to refine and enhance our offerings.
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Small business owner Ryan Irwin on working with create WOW media
November 21, 2008 by Doug Mitchell · 1 Comment
It has been so pleasurable to work with Ryan and the team at Nutrisport Full Potential Training. We asked Ryan to share his thoughts on our journey together. You know it’s a big decision for a small family owned independent business to embark on a journey into blogging, video, and social media to really ramp up its Internet Findability Factor.
We’re humbled and honored that he agreed to talk with us on film. Take a moment to watch this short video. We think it conveys some of the mojo that we like to generate for small and medium sized companies.
Politics and Web Video SEO: Evening the playing field
October 31, 2008 by Doug Mitchell · 1 Comment
There’s a great article over at ReelSEO called, “Video SEO and Local Politics – How the Little Guy Stands Out”. The main point of the article is to show how putting out web video can increase exposure and trump the big guys. If you’re involved politically or not this article is worth reading and digesting.
Back to our world, remember that:
Not all video traffic comes from people searching for “Joe Political Candidate.” Much video traffic comes from showing up under related searches and hits from being contextually linked together. (Think search for “Iowa Democrats” producing results for Republican opponents)
Grant Crowell, the author of this article says it best near the end of the piece.
As a video SEO expert knows, you need to put out lots of content, not just one clip. However, one unique video clip can still perform a lot better than a competitor with no unique clips. Especially when you can have each single clips of all of the party candidates show up in a playlist, which builds link popularity for everybody in the list.
It’s probably a bit late in the 2008 election cycle to start thinking about this…but come November 5, I’d suggest a plan that involves lots of web video and Internet Findability mediums.
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More Businesses leveraging web marketing and video in down economy
October 30, 2008 by Doug Mitchell · Leave a Comment
Image by niallkennedy via Flickr
Kelly Spors always puts out relevant articles over the Wall Street Journal’s “Independent Street”. In this piece, she opens the conversation about small businesses turning to affordable online marketing methods with more reach. She quotes Matt Booth of The Kelsey Group:
“Web sites will be viewed as a cost-effective alternative; a channel that didn’t make sense in a booming market will fast become a necessity,” said Kelsey Senior Vice President Matt Booth in a news release.”
The benefit from online marketing that many SMB’s don’t fully grasp is the analytics. There are free tools available from Google and others to actually track results and produce comparisons between “ad effectiveness.” What’s the ROI of having an entry in the phone book in your experience? Do you ask every customer where how they found you?
With online marketing, whether you look or not, much of the data is readily available for digestion. The same things apply for web video marketing as well.
Get your web/online marketing program rolling and reap the benefits. While you’re at it, this would be a great time to learn the ins and outs of web video and some other Internet Findability tools.
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- Yes. Yes. and Yes. Small business can thrive in downtimes
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