Is an overloaded email inbox any worse than an overloaded social media stream?
October 9, 2008 by Doug Mitchell · Leave a Comment
Sometimes I wonder if the concept of moving “away from the email inbox” as a organizational and informational repository is a good idea. What happens when we really shift gears towards a larger social media stream to execute our communications and community building?
In many cases, we build a very large and bloated social media infrastructure that resides in many different places. Each place requires updating and servicing. Like many of you out there, I have blogs on Typepad…and WordPress now. I am subscribed to about 235 RSS feeds and leverage CentralDesktop to manage projects, store documents, and keep track of tasks/milestones for specific projects. The list goes on.
I use ONE email program to manage the email stream. I use about 15 different social media applications/services to manage the social media torrent.
I’m not complaining and we are out there daily coaching clients and potential clients to take advantage of what social media has to offer. But we advise being careful and selective about what one takes on in the socialmediasphere because it can lead to overload well beyond “Maxed out inbox syndrome.”
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To All SMB’s: Ready to Explode Your Business With Multimedia Marketing?
August 19, 2008 by Doug Mitchell · Leave a Comment
Let’s say you are an SMB (small to medium business) in the Des Moines metro. You have a nice website that’s well put together and appealing. You’ve got a nice “about” page with little JPG’s of your employees and a quick bio about them. Not bad. But in the SMB space you CAN and SHOULD be able to STAND OUT and be heard from! But what to do?
Here’s a quick checklist we’ve been working through.
When I visit your site:
- Is there anything there conveying what it’s actually like to do business with you? Blog posts, videos, interviews, audio clips, testimonials, case studies?
- Does your site in any way indicate to me that you’re different than “everyone else that provides the same service or product as you do?”
- Do you make it easier to say “yes” than the competition?
- Do you offer multiple modes of contact to reach different demographics? In not too many years, those “kids” who text message all day may be running the office. Do you accommodate that mode of communication deemed critical by current and future generations?
- Do you offer RSS feeds for news releases and/or blog posts? Most likely if you are blogging the answer is yes. Blogging is NOT a requirement to provide RSS feeds of your news releases however so don’t count out one because of the other.
- Are you leveraging any social media platforms? Twitter is a prime example. The other day I put out a call for someone to create a logo…fast. I got 4 replies from Twitter from local designers and within 4 HOURS I had prototypes in my inbox. Maybe people won’t ask you questions about your accounting business in twitter that often today…but just give it a while. (HINT: That’s code for do something about it now).
We’ll add more to this list soon but hopefully there’s some food for thought in here. If you’d like to chat more about some of these things, give me a shout.
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