Doing less with more in 2009

December 17, 2008 by Doug Mitchell · 5 Comments 

We talk quite a bit about doing more with less.  Our clients and potential clients are seeking higher return on investment, measurability, and increased Internet Findability. Online marketing/blogging/video provides all of these in one nicely wrapped package.

B2B Magazine just had a feature outlining some goals/strategies/deliverables they believe will be key for companies in 2009. It’s a great read.  We especially like 2nd and 7th topics on the list.

Leveraging social marketing

However you define social marketing, this piece is critical.  Start with a blogging foundation and build your social marketing strategy around that.  Maybe for you Twitter and Facebook are where you need to be.  Focus your efforts and get to providing value to the market.  Join the conversation.

Video explosion

We couldn’t agree more.  As Google begins to integrate video results into “normal search results” you want to be there!  When someone searches on “Plumber Des Moines” and there’s a nicely produced video showing what it’s really like to do business with you, your odds just went up.

Let the other guys spend their money being a bigger part of that monstrosity that killed a bunch of trees and gathers dust we used to call a phone book.

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Filed under: Video SEO, findability, marketing, multimedia, small business, smb, social media, video
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Marketing Departments Under Pressure to Demonstrate ROI Turning to Web

December 16, 2008 by Doug Mitchell · 1 Comment 

There’s a great article from Manage Smarter talking about the pressure today’s CMO’s are under to prove ROI.  Problem is that nasty little issue about not having any good data or technology to measure and report effectively.

We’ve been saying that for sometime and in fact, that pressure to find marketing methods that meet muster has resulted in substantial growth in our business.

This quote blows me away:

Despite years of conversation about ROI, the tactic of actually measuring marketing investments is still in its infancy, per the Conference Board. Thirty-seven percent of respondents claim to have been tracking ROI for less than a year. Less than a quarter have been doing it for more than three years. One third doesn’t bother at all.

Exactly!  In non-web marketing applications, it’s very difficult to figure out what’s effective and driving business. On the web however, it’s a given.

I know many companies personally that have this down to a simple science of spend $xx,xxx/month online and we acquire $xxx,xxx in business.  They simple change variables and have a very predictable result with a margin of error.  What’s the ROI of a yellow pages ad or a 1 page ad in a magazine?  Who knows?

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Filed under: findability, marketing
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Why create WOW media is growing when the economy is contracting

December 9, 2008 by Doug Mitchell · 3 Comments 

create WOW media is sought out by more and more companies these days.  Why?

  1. We offer a “Increased Internet Findability“  not “a new website”
  2. We offer high value to clients by explaining to them how they can pay us less and become independent of us.
  3. We offer a products that have a high visual impact (WOW factor) and moderate investment.
  4. We offer products that have a highly trackable ROI.  “I got 10 new clients because of product A and service B.”
  5. When choosing where to spend money on marketing/promotion these days, the web is viewed as a cost-effective and measurable medium by small/medium sized companies.
  6. Just about everyone agrees that 98 of 100 people surveyed say they search Google first when looking for a product or service vs. phone book, etc.
  7. We demystify search engine optimization which to normal people means “showing up when someone searches for their company’s category/city”.

We thank you for your business and you have our commitment that we’ll continue to refine and enhance our offerings.

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Filed under: findability, multimedia
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Preach It! Gary Vaynerchuk on social media and online ad spending

October 9, 2008 by Doug Mitchell · Leave a Comment 

I was cruising through my feeds this early AM and came across the Technology Evangelist blog pointing out a new video by Gary Vaynerchuk.

As usual Gary nails it in this discussion of online and social media ad spending and ROI vs. print or “traditional media ad spending.”  His point, you can achieve ROI when you can MEASURE.  You can measure online.  You can’t measure effectively what taking a large ad out in a magazine meant to your business.  Sit back, watch, and see what YOU think!

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