Calling Personal Trainers and Massage Therapists

October 8, 2008 by Doug Mitchell · Leave a Comment 

The createWOW! team had a blast working with Nutrisport – Full Potential Training to: (case study here)

  1. Create a powerful and findable blog based website
  2. Coach, train, and explain the benefits and strategies behind social media marketing
  3. Shoot, edit, and produce a company intro video that represented NutriportFPT’s brand and image.

We had so much fun that we’d really like to work with more of you!  I’ve spent the last couple years tweaking on the old body and trying to make real lifelong…lifestyle changes so I know my way around a training studio.  My latest challenge began October 1.

I’ve also worked closely on the nutritional requirements to support various types of activities including triathlon and long distance cycling.  Overwhelmingly, trainers get new business via word of mouth but almost ALL of them I know could use more “mouths.”

To keep my body in harmony, I’ve leveraged massage for years now and spoken with lots of “ready to get out on their own” therapists at the local massage school in town Body Wisdom.  My assessment is that although the topics like blogging and social media are touched on in class there’s no game plan laid out for students.  So when they join the hundreds of therapists out there trying to differentiate (and not die) in the Des Moines market (or anywhere for that matter,) they end up with “day jobs.”

So we’d like to extend the lose and fully relaxed arm of friendship to you massage therapists (new or highly experienced.)  To our personal trainer friends, we’d like to extend a tight and heavily muscled arm of brute strength and power!

Maybe we can help you get busy, profitable, and known.  Let’s talk about your brand and what makes you…well….you.  New niche?  We wouldn’t mind that at all.  There’s nothing like working for motivated masters of their own bodies.

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Case Study: Nutrisport FPT (Full Potential Traning)

September 22, 2008 by Doug Mitchell · Leave a Comment 

Case Study:  Nutrisport – Full Potential Training

Nutrisport – Full Potential Training is a nutritional supplement shop and personal training studio located at 9992 Swanson Blvd, Clive, IA 50325.  Owner/Manager Ryan Irwin gains new clients almost exclusively through word-of-mouth.  While WOM advertising demonstrates clients’ happiness with NutrisportFPT, Ryan has room to grow revenues by adding additional clients for his classes and personal training sessions.

Nutrisport FPT Challenges:

  1. Ryan didn’t have a consistent marketing methodology to back up and reinforce his message.
  2. NutrisportFPT lacked a web presence other than the online supplement store at www.fptnutrition.com.
  3. Ryan knows that the personal training, gym, and nutritional supplements sectors are very competitive and continuing to add new entrants to the local market each year.
  4. Ryan wants to differentiate himself and show the greater market why people refer so much business to him but didn’t know how to maximize the effectiveness of available social media technologies and platforms.
  5. Ryan wanted to use video in promoting his business but didn’t have the time nor expertise to start shooting and producing good quality video.

createWOWmedia Proposed Solutions:

Ryan engaged createWOWmedia after we recommended the following solutions:

  1. Zoom in on the brand qualities that make Ryan and Nutrisport FPT so successful at word-of-mouth business generation.  Identify the key words that truly described and supported Ryan’s business.
  2. Create a blog based corporate website at www.nutrisportFPT.com.  The createWOW team showed Ryan the power of “organic search findability” through consistent blogging and use of social media tools.  But we needed to ensure that Ryan wasn’t overloaded with new work on tools that had little impact.
  3. Create a company introduction video that amplified the Nutrisport FPT brand.  The video including scripting, shooting onsite, editing, voice over, and music.
  4. Create a series of 1 minute “training tips” that are released weekly.  We proposed recording these in one large batch and creating reusable “intro and outro” clips so post-production is quick and cost-effective.
  5. Leverage our Online Reputation Management (ORM) solution (powered by 48Web) to track “buzz” about Ryan’s brand today and over time so we can chart progress.

Impact on NutrisportFPT and Results:

  • The blog site and videos just went live on September 18, 2008
  • Ryan is receiving emails already from people who’ve seen his “Training Tip Videos” online.
  • Ryan has been coached in how to leverage Tubemogul to upload his videos to multiple social video sites with a couple of clicks.
  • The NutrisportFPT team has a new marketing process for potential clients that walk through the door that includes offering a website feed subscription to each visitor and pointing every single person to the website for training tips and videos.
  • We’ll be posting tangible results numbers here as they become available.

Welcome to the family Ryan and Mandee.  Thanks for your business, your support, and an ongoing and fruitful relationship.

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