Politics and Web Video SEO: Evening the playing field

October 31, 2008 by Doug Mitchell · 1 Comment

There’s a great article over at ReelSEO called, “Video SEO and Local Politics – How the Little Guy Stands Out”. The main point of the article is to show how putting out web video can increase exposure and trump the big guys. If you’re involved politically or not this article is worth reading and digesting.

Back to our world, remember that:

Not all video traffic comes from people searching for “Joe Political Candidate.” Much video traffic comes from showing up under related searches and hits from being contextually linked together. (Think search for “Iowa Democrats” producing results for Republican opponents)

Grant Crowell, the author of this article says it best near the end of the piece.

As a video SEO expert knows, you need to put out lots of content, not just one clip. However, one unique video clip can still perform a lot better than a competitor with no unique clips. Especially when you can have each single clips of all of the party candidates show up in a playlist, which builds link popularity for everybody in the list.

It’s probably a bit late in the 2008 election cycle to start thinking about this…but come November 5, I’d suggest a plan that involves lots of web video and Internet Findability mediums.