Are you still advertising in the newspaper?

January 21, 2009 by Doug Mitchell · 4 Comments

I was chatting with a friend today. He put a nice sized ad in the only paper in town here in the Des Moines metro area, the Des Moines Register. One person called because of it. Did it reach more people? Likely. Will he ever know or do it again? Not likely.

No measurement. No results. No future.