New Media Marketing – It’s Still Rock n Roll To Me
January 22, 2010 by Doug Mitchell · Leave a Comment
Over the last year we’ve seen an explosion of “social media coaches” on the scene. I think that’s great. While the approach of “teaching new media” to key players can work…what’s more critical now is that we’re getting “back to the future” of more holistic marketing guidance.
So many companies are behind on their marketing period. They’re still spending money on banner ads and magazine ads in the name of “branding”. We work with a company that has found an entirely “new” budget for marketing after some simple analytics performed on their current web marketing presence. How many people are actually converting? Bupkis. OK let’s stop doing that. Done. New budget.
So what’s needed out there is a complete marketing plan look. Define what tools might supercharge and accelerate marketing efforts. Then deploy the tools and the revised plan. If the comprehensive approach isn’t taken, a company may still see great results. But too often we see the “bolt on of social media” approach that brings lots of new eyeballs and “relationships”…without ever closing the deal.
So there is no “social media” or “new media” to me anymore…there’s simply marketing and whether you’re being effective…or not. New Media Marketing is still rock and roll to me.
Immigrant Entrepreneur Summit Drake University
November 14, 2009 by Doug Mitchell · Leave a Comment
I had the pleasure today of speaking at the Immigrant Entrepreneur Summit at Drake University. It was a powerful day filled with the entrepreneurial spirit and rugged individualism that makes this country great.
I connected again with the conference organize Ying Sa and her magical company Community CPA that is the driving force and creative vision behind IES.
I also got to connect with Igor Dobrosavljevic and his smart girlfriend (she attended my session 
Suzana. I finally met Justin Volrath too. There was ample opportunity to chat Lori Bosley too from Mojo’s (you have to have their fish tacos!) and Foxboro Business Center. Toni Lampley was here too among others from NAWBO Central Iowa that I met recently when I spoke to their group.
So the bottom line is that I spent the day absorbing the power and spirit of Central Iowa’s rich immigrant community and participating in the awesome collision of the ON and OFFLINE worlds. What a day! I hope I can come back again next year and have stories to tell about how many immigrant entrepreneurs we guided into online findability bliss. Thanks so much for asking me to participate. Videos below. It seems the recordings broke into 2 pieces on their own. Sorry for the quality and the walking off camera…I just set up the Mac book on a whim to provide a record of this talk for my guests. No paper!
Cheers
