Hey so does this blogging and social media thing really drive new business?
December 15, 2008 by Doug Mitchell · 1 Comment
If you dive into blogging and social media with a pure “get more riches quickly” plan you’ll quickly burn out and give up.
If you refuse to keep up your end of the bargain, you will rot on the blog vine.
But if you have a good plan and a great site as a foundation and you simply share yourself and your excellent brand with the world, bring value to others, and provide open a two-way dialog with you market…great things happen.
Our client Ryan Irwin at Nutrisport – Full Potential training just told me today that another client contacted him after finding his web site and videos through google searches (the way most things are found these days right?) Well get this…his new client is a few states away so Ryan has gone regional with his nutritional and training guidance in his super niche training people for natural fitness and bodybuilding shows.
So by sharing knowledge, providing value to a world of people you’ve never met, connecting through blogs and social media tools like twitter, and following through on a good online findability strategy…Ryan Irwin IS GROWING his business in our current economy.
That’s some serious mojo and we’re proud to be associated with him. Right on team!
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Scripting a Multimedia Video Production for a Small Business
August 28, 2008 by paulgratton · Leave a Comment
Background
This week I’m working on a script for Nutri-Sport -Full Potential Training, a great personal training studio/nutrition/supplement store just off of Swanson and 100th Street in Clive, Iowa.
When I first chatted with Ryan Irwin, natural bodybuilder and owner of FPT, I was impressed by his perspective and real desire to help people look and feel their best.
The challenge
The only challenge with Ryan’s business is that not enough people know about the high level of quality, passion, and expertise Ryan has. It’s hard to stand out in a crowd, even when you’re packed with muscle and able to bench press 300 pounds…weighing in at a crisp 165lbs!
Our approach
That’s why I listened very carefully to Ryan as he described his business and goals. I picked out key words that kept coming up as Ryan talked about what excited him about his local, independent business.
In the script I chose to “amplify” the most vivid, descriptive, and appealing themes Ryan used to describe his own business. He used words like “full potential,” “achieve more,” “personalized nutrition,” and “accountability.”
The results
When you see the finished video in a few weeks (we’ll post it right here on the createWOWmedia blog) you’ll find these word and ideas reinforced by the visuals and text added. Watch as we emphasize Ryan’s core strengths, making his genuine and winning personality shine through.
It makes us happy. We think it’ll make Ryan happy…and more successful.
Call to action
If you appreciate our approach to amplifying a small business’s brand, maybe we’re a good fit for your firm?
If you’d like to have a first dance, click the Engage button at the top of the page.
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