Meet Paul Gratton – Media Maestro

September 17, 2008 by Doug Mitchell · Leave a Comment 

This is what happens when smart and creative multimedia types in Des Moines, Iowa have spare time.

They build rock climbing walls in their apartments…and they make fantastic multimedia. Everything in this video is Paul original including the back track. He’s a smart fella and talented to boot. createWOW is lucky to have him.

Take a listen and see why Paul adds so much mojo here at createWOWmedia.

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Filed under: audio, multimedia, video
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No Video Required: A “New” Way to Leverage YouTube

September 17, 2008 by Doug Mitchell · Leave a Comment 

So when I came across this article from MSNBC this morning on my Blackberry…I had to chuckle.  It’s called “No music video needed for YouTube success”.

The piece explains that,

Though YouTube is known as the Internet’s greatest video warehouse, it’s becoming known as the place to find new music, no video needed. Put in the name of your favorite artist and there’s chance that besides an assortment of their videos, you’ll find a song with perhaps just a picture or a montage of photos to accompany it — and it still gets thousands of views.

So it appears that many hip young artists and managers are leveraging this “new way” of doing a multimedia presentation of their art.  Still images, perhaps a flowing montage of imagery, are set to the tune.  I never realized that we were so innovative over here in Des Moines. (Just kidding about that because the DSM is pretty darn edgy if you get past the corn jokes.)

Taking video and YouTube to the bank What these recording industry folks are discovering is that low cost methods of guerrilla marketing are highly effective. Leveraging video (albeit a video of stills with music) is a FAST and effective way to gauge buzz, get feedback, and virally unleash new material.

Although this concept is not “new”, I’m glad that yet another group is using the power that sits at their finger tips (It’s the mouse button…just point and UPLOAD.)


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A test multimedia project for your small to medium business (SMB)

August 19, 2008 by Doug Mitchell · Leave a Comment 

Here’s a quick idea that can give you a sense for what multimedia can do for your firm.

  1. Choose a short 30-60 second script to read. We suggest your company’s mission statement or guiding principles.
  2. Practice reading it with passion and proper emphasis.
  3. Find images that support your words using google image search.  Just copy and paste those images into a PowerPoint presentation.
  4. Find some music on your computer or borrow some that support your reading and imagery.
  5. Now click play on the music, read the script, and click through the images one by one.

You’ll get a very rough cut idea of how it will feel when you put the pieces together.  If you get goosebumps…nice work.   If your results are less exciting, perhaps you can rework/revise/rethink and try again.

Total budget? ….about 1 hour of your time.

Convincing the CEO to wake up your marketing/promotion/presentations with multimedia…priceless.

Filed under: multimedia
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