Web Video As a Brand Accelerant
October 29, 2009 by Doug Mitchell · Leave a Comment
I talked at a conference put on by Love Scott on Tuesday morning along with Claire Celsi and Ben Stone. The conference took a unique approach to Social Media in that the conference organizer Andrew B Scott wanted 3 distinctly different uses for New Media tools. He wanted to hear the PR, Human Resource, and Findability/Branding angles and how those differ. I think the participants came away with some great value and it was a pleasure to participate.
This article in today’s Des Moines Register was compiled by Renda Lutz our resident technology/network advocate-journalist here in the metro.
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What I learned most from 6 Sigma Training and Social Media Immersion
October 12, 2009 by Doug Mitchell · Leave a Comment
- Image via Wikipedia
When I got done with my 6 Sigma Black Belt training the question looming in the back of my brain was, “Why did we only spend about 1 day of 20 talking about change management and the corporate culture aspects of deploying 6 sigma as a business tool?” My gut told me that culture and inertia are the hardest things to overcome. So here we were handed a new tool kit but but only 1/20th of our training was spent explaining how to beat the house odds.
So it goes in the land of social media or new media engagement tools. So many “experts” and coaches engage clients and give them the tools…while the client says, “Just give this stuff to Jennie in Marketing…she just graduated and is in tune with “The Facebook” and that “Tweeter”. Not good.
While there is no perfect formula and I don’t advocate the “Wait until all conditions are perfect before deploying” model…I do think it’s wise to work with your client to assess and plan for the inevitable difficulty of who will drive these new marketing avenues when the cool factor declines. Are you embracing these tools as a key part of strategy or simply doing it ‘because’? Are you looking for clear and measurable results? Or…are you just dipping your toes in the water to if your strategy will reveal itself? I don’t think any of these strategies are wrong. But, they all depend on the most change resistant element in the mix…the human.
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Don’t Listen to Chicken Little!
October 15, 2008 by paulgratton · Leave a Comment
ManageSmarter posted a great article today about social media and its ability to drive collective perception, potentially creating “self-fulfilling prophecies.” At CreateWOWmedia we try to keep it “real” but we know there are a lot of people who like to jump on a bandwagon once it’s rolling.
If Chicken Little had a blog today his sky-is-falling attitude would be broadcasting a perception of fear and gloom, potentially snowballing into a huge stock selloff. But would that mass perception be warranted? (we’ll just have to wait and find out)
