Interactive Learning Environment target audience

October 27, 2008 by Doug Mitchell · Leave a Comment 

Crossing the Chasm

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The createWOWmedia team is all about honing in on a niche market.  Personally, I’m a disciple of “Crossing the Chasm” by Moore who’s message is clear.  He says that technology start ups must focus with precision on a niche in which they can OWN.  Then, the start up can leverage that “segment dominance” into other segments…like knocking over bowling pins one at a time.

We are trying to build a base of different types of users/clients for our ILE platform to gather feedback from different sectors and sizes.  We’re trying to define that “perfect client” which is SO elusive to most small businesses.

Do a little experiment.  Ask 5 business owners you know “Who is your perfect client?”  I think this answer should be on the tip of every business owner’s tongue and spoken with clarity and conviction.  Are we there yet?  Not exactly.  We continue to define/refine/revise/elaborate to achieve this clarity of purpose.  It’s tough to do.  Tougher than you think.   Are you willing to shun $X to achieve the real goal of $X.  You’d better say YES.

Right now, we’re working with executive leadership coaches, financial educators, lawyers, relationship counselors, physicians, and associations to help them leverage the power of an ILE in their businesses.  It’s fantastic having a product that can work for and be applied in virtually any industry.  But this makes focus all the more important.

The most important lesson I’ve learned through my years of working in technology startups and asking tons of questions of those who’ve “been there and done that”…

If you try to be all things to all people…you’ll be nothing to everyone.

Take that one to the bank.

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Rush on Business Attorney Rush Nigut is a natural on camera

October 8, 2008 by Doug Mitchell · Leave a Comment 

We’ll call West Des Moines based Business Law attorney Rush Nigut, “One Take Rush” for his performance on his introductory video for his Interactive Learning Environment which will go live in early November.  For this brief video, we used green screen (chroma key) and added a bit of text overlay for titles and his site address.

The video is live on about 10 video hosting platforms thanks to TubeMogul If you’d like to make a brief company or product intro video on your own, maybe you’d like to DYOW (Do Your Own Wow) and rent a kit full of easy to use equipment from us.  We can add some magic of course in the editing room if you’d like.

Either way, we want you to get shooting!  ACT and EXECUTE on video this quarter…don’t PLAN and TALK!

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