The pleasure of client success
November 19, 2008 by Doug Mitchell · Leave a Comment
So I pop into my feed reader this AM and find this post from client Ryan Irwin at Nutrisport – Full Potential Training. In the post, ryan has not only embedded a video, he’s also leveraged the free Windows Movie Maker software to add the stock intro/outro that we created for him a few months back!
Our goal all along was to empower him to do whatever his resources allowed and execute on whatever else he needed from us. We felt so proud this morning and congratulate Ryan on “Taking his first steps into a larger world” (Say it with your best Obi Wan voice….come on!)
If you’re thinking “Man that ain’t nothin” I’d beg to differ. Small and medium sized companies don’t often have the time and resources to execute on all of the wizardry that we media companies pull off. Ryan has ratcheted up the new media presence with his blog and video and is seeing an impact on his business big time. Economy down – Ryan up…you dig?
Is your goal to coach/assist/wow! clients into NO LONGER NEEDING YOUR SERVICES? Our is. If you believe that holding knowledge close to the vest builds lifetime client relationships and robust referrals and evangelism…I’d beg to differ.
Now off to that meeting Ryan has set up for us with a referral…catch you soon.
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Calling Personal Trainers and Massage Therapists
October 8, 2008 by Doug Mitchell · Leave a Comment
The createWOW! team had a blast working with Nutrisport – Full Potential Training to: (case study here)
- Create a powerful and findable blog based website
- Coach, train, and explain the benefits and strategies behind social media marketing
- Shoot, edit, and produce a company intro video that represented NutriportFPT’s brand and image.
We had so much fun that we’d really like to work with more of you! I’ve spent the last couple years tweaking on the old body and trying to make real lifelong…lifestyle changes so I know my way around a training studio. My latest challenge began October 1.
I’ve also worked closely on the nutritional requirements to support various types of activities including triathlon and long distance cycling. Overwhelmingly, trainers get new business via word of mouth but almost ALL of them I know could use more “mouths.”
To keep my body in harmony, I’ve leveraged massage for years now and spoken with lots of “ready to get out on their own” therapists at the local massage school in town Body Wisdom. My assessment is that although the topics like blogging and social media are touched on in class there’s no game plan laid out for students. So when they join the hundreds of therapists out there trying to differentiate (and not die) in the Des Moines market (or anywhere for that matter,) they end up with “day jobs.”
So we’d like to extend the lose and fully relaxed arm of friendship to you massage therapists (new or highly experienced.) To our personal trainer friends, we’d like to extend a tight and heavily muscled arm of brute strength and power!
Maybe we can help you get busy, profitable, and known. Let’s talk about your brand and what makes you…well….you. New niche? We wouldn’t mind that at all. There’s nothing like working for motivated masters of their own bodies.
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Scripting a Multimedia Video Production for a Small Business
August 28, 2008 by paulgratton · Leave a Comment
Background
This week I’m working on a script for Nutri-Sport -Full Potential Training, a great personal training studio/nutrition/supplement store just off of Swanson and 100th Street in Clive, Iowa.
When I first chatted with Ryan Irwin, natural bodybuilder and owner of FPT, I was impressed by his perspective and real desire to help people look and feel their best.
The challenge
The only challenge with Ryan’s business is that not enough people know about the high level of quality, passion, and expertise Ryan has. It’s hard to stand out in a crowd, even when you’re packed with muscle and able to bench press 300 pounds…weighing in at a crisp 165lbs!
Our approach
That’s why I listened very carefully to Ryan as he described his business and goals. I picked out key words that kept coming up as Ryan talked about what excited him about his local, independent business.
In the script I chose to “amplify” the most vivid, descriptive, and appealing themes Ryan used to describe his own business. He used words like “full potential,” “achieve more,” “personalized nutrition,” and “accountability.”
The results
When you see the finished video in a few weeks (we’ll post it right here on the createWOWmedia blog) you’ll find these word and ideas reinforced by the visuals and text added. Watch as we emphasize Ryan’s core strengths, making his genuine and winning personality shine through.
It makes us happy. We think it’ll make Ryan happy…and more successful.
Call to action
If you appreciate our approach to amplifying a small business’s brand, maybe we’re a good fit for your firm?
If you’d like to have a first dance, click the Engage button at the top of the page.
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