My Enterprise Confessions Ebook & The Huffington Post: A Long Tail Case Study
May 18, 2010 by Doug Mitchell · Leave a Comment
If you don’t believe in Interactive Marketing, the Long Tail of Content, Social Connectivity, Content Outposts, and being disciplined enough to write compelling content for the web…you are missing out. Here’s the progression that may change your mind about executing vs. thinking about when to act.
- I wrote an ebook in early 2008 called “Confessions of an Enterprise Software Salesperson: What I Really Meant When I Said __________”
- After about 500 opt-ins (list building for email marketing) I placed the book on Scribd (another fantastic content outpost for findability).
- I still get 5-10 opt ins a month and have over 2500 reads on Scribd.
- Today I check google reader for alerts on my name (online reputation management via listening strategies) and notice a tweet from Doug Mitchell (I call him “the other Doug Mitchell”) about the fact that “Doug Mitchell’s of the world are out there doing stuff. (Using Twitter to participate in the social conversation).
- I check the link Doug is referring to and it turns out my Confessions book is referenced nicely on The Huffington Post (and my graphics work commended too I might add Brand Chef).
- The author linked back to my hosted version of the book at Scribd. (Good thing I gave away the compelling content ubiquitously across the web without being greedy).
Now my phone hasn’t rung with people wanting to give me money (yet) today…but every bit of this exposure counts for me and for you. If nothing else, I’m tickled pink and now am writing blog posts and sending emails to my aweber lists about this (ie creating more content with keywords and analysis). Come on wouldn’t you feel good if your “ancient manuscript” was dug up and praised? (OR are you too busy to write it). Execute.
Enterprise Confessions E-Book Available for Download
April 27, 2009 by Doug Mitchell · Leave a Comment
It’s been a while, but some recent conversations have led me to believe that many small enterprise software companies still haven’t learned their lessons. I’d like to offer up my ebook called Confessions of an Ex-Enterprise Salesperson: What I really Meant When I Said ________________. I’ve linked to it here. If you like what you read, I’d encourage you to subscribe to our newsletter at the bottom of this post.
