Des Moines Business Record Piece on createWOWmedia
June 21, 2010 by Doug Mitchell · Leave a Comment
I was very happy when I started receiving calls, emails, and tweets about an article that just hit the Des Moines Business Record titled “createWOWmedia Nurtures Online Findability“. I think author Joe Gardyasz did a great job synthesizing 1.5 hours of interview in a piece that highlighted how we leverage social and interactive tools…and more importantly how our clients use them and thrive with them.
The word “nuture” is something we take very seriously. Anyone who’s heard me speak knows that I represent a firm’s online efforts with a picture of cupped hands, holding a seedling in a mound of soil. That seedling represents your online world…and you must provide the proper elements like fresh content, participation in online community, multimedia, etc. to thrive and grow.
I’m also humbled by the comments from our clients highlight in the article Boesen the Florist and Nutrisport – Full Potential Training. Tom Boesen and Ryan Irwin said some very nice things about our work and I am sincerely humbled and grateful.
Take look for yourself if you’d like and thank you for making our work a sincere pleasure. http://bit.ly/bizrecord
My Enterprise Confessions Ebook & The Huffington Post: A Long Tail Case Study
May 18, 2010 by Doug Mitchell · Leave a Comment
If you don’t believe in Interactive Marketing, the Long Tail of Content, Social Connectivity, Content Outposts, and being disciplined enough to write compelling content for the web…you are missing out. Here’s the progression that may change your mind about executing vs. thinking about when to act.
- I wrote an ebook in early 2008 called “Confessions of an Enterprise Software Salesperson: What I Really Meant When I Said __________”
- After about 500 opt-ins (list building for email marketing) I placed the book on Scribd (another fantastic content outpost for findability).
- I still get 5-10 opt ins a month and have over 2500 reads on Scribd.
- Today I check google reader for alerts on my name (online reputation management via listening strategies) and notice a tweet from Doug Mitchell (I call him “the other Doug Mitchell”) about the fact that “Doug Mitchell’s of the world are out there doing stuff. (Using Twitter to participate in the social conversation).
- I check the link Doug is referring to and it turns out my Confessions book is referenced nicely on The Huffington Post (and my graphics work commended too I might add Brand Chef).
- The author linked back to my hosted version of the book at Scribd. (Good thing I gave away the compelling content ubiquitously across the web without being greedy).
Now my phone hasn’t rung with people wanting to give me money (yet) today…but every bit of this exposure counts for me and for you. If nothing else, I’m tickled pink and now am writing blog posts and sending emails to my aweber lists about this (ie creating more content with keywords and analysis). Come on wouldn’t you feel good if your “ancient manuscript” was dug up and praised? (OR are you too busy to write it). Execute.
New LinkedIn Lunchtime Mastermind Group Launched
April 21, 2010 by Doug Mitchell · Leave a Comment
Today we added a new Lunchtime Mastermind LinkedIn Group to further extend the conversation and value around our weekly Lunchtime Mastermind webcasts and live QA sessions. We encourage you to join in the conversation and become a better Interactive Marketing – online business building – conversion machine. The LTMM group profile reads as follows
The Lunchtime Mastermind Group was created as a way to extend the learning and promote execution of the Internet Marketing and business building principles that Andy Brudtkuhl and Doug Mitchell highlight on their free Internet Business Podcast ManagingtheEdge.com. Our approach with technology and Internet Marketing is realistic and comes from the “How can a normal business person use this technique or technology today to make more money and is it worth the effort?” approach. This is not a “How to get rich using the Internet” group. Lunchtime Mastermind is all about the practical application of seo, keyword research, blogging, multimedia, social media, and myriad other online tools to convert lookers to buyers…whatever that means to your business. Remember A.B.C. – Always Be Converting. (and let’s have fun too while we’re doing it). Please join us and let’s learn together. Our weekly slot for doing live webinars is 12p-1p central.
I’m certain you’ll learn something new with every single interaction you have with the Lunchtime Mastermind Group. See you inside!
Managing the Edge Awarded Top 100 Small Business Technology Podcast
March 11, 2010 by Doug Mitchell · Leave a Comment
The very smart and savvy folks at Small Business Trends Radio put Managing the Edge into their “100 Best Small Business Podcasts” lists in the “Small Business Technology” category! If you’d like to subscribe you can do so here.
This is great recognition for Andy Brudtkuhl and I as we just reached our 30th episode on the show and we’re only picking up steam. The podcast as a vehicle to share knowledge, build value, develop a reputation, demonstrate skills, etc…is unparalleled.
We have great time doing the show too and putting what we preach into practice. We’re living what we provide our clients and that authenticity is driving business growth. Thanks Andy and SMB Trends, and to our amazing audience that keeps us inspired to share knowledge in our special way.
Doug Mitchell on Social Media Marketing – Entrefest 2009
March 5, 2009 by paulgratton · 1 Comment
Live Stream of Doug Mitchell speaking on social media marketing at Entrefest 2009. (The audio starts after 1:20)
Doug Mitchell @ Entrefest – Search Engine Optimization
March 5, 2009 by paulgratton · 1 Comment
Resources mentioned:
Doug Mitchell of create WOW media interviews another Doug Mitchell
January 26, 2009 by Doug Mitchell · 1 Comment
I’m fascinated with findability as many of you know. Well…for the last few years, I’ve noticed the “Other Doug Mitchell’s” out there with top findability results on Google. One such Doug was recently a victim of cuts at NPR where he’s been for a very long time.
So, when I read via a google alert that the other Doug had been furloughed…I immediately used LinkedIn to get introduced. The rest as they say, is history. So over a recorded skype call, I spent quite some time with Mr. Mitchell.
It turns out that we Doug’s like to do some of the same stuff. Must be in the gene pool somewhere.
The other Doug is a courageous leader who continues to educate today’s youth in what it means to be responsible in journalism and new media skills. Take a listen to Doug Mitchell chatting with Doug Mitchell. No Google this is not a ploy to get my name higher in your rankings.
Your Web Strategy? Do it Yesterday
January 19, 2009 by Doug Mitchell · Leave a Comment
I just did a guest post on my friend Kelly Moore’s PR/Marketing blog called, “This Ain’t No Spin Class”. Kelly is the PR super whiz who’s part of our high powered mega team. (It’s kind of like when the super heros all join up to make the mega-mega super hero that can defeat even the most demonic devil spawn.)
Well, I’m honored to contribute and I believe you’ll get something out of the brief piece…especially if you’re wondering where to spend your marketing bucks in 2009.
Click here to read the post and thanks being a part of our family.
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Client launch: Fredsolomon.net
January 17, 2009 by Doug Mitchell · 3 Comments
The create WOW team is proud to release www.fredsolomon.net. This site is a wonderful example of what you can do with a membership site. We’ve leveraged video heavily in this Interactive Learning Environment. Fred had a wonderful 3 hour workshop that he puts on video taped for us.
The next step was to release the video editing wizard Paul Gratton on the project to chop up that 3 hour seminar into 30 manageable chunks for use online. We’ve also taken some recorded audio calls done in our podcast recording studio and created some training calls for Fred’s online subscribers.
Additionally, we’ve integrated video chat into the site in protected page so Fred can connect daily with his clients and partners around the USA.
You’ll probably also notice the “walk on” video that we’ve done here. Walk on videos pack quite a punch. I don’t know about you, but I’m pretty intrigued when I see an owner walk onto a screen and deliver a great marketing message to me. We’re very pleased with the results on this video. Fred flew into Des Moines for a day (quite a change from Newport Beach, CA huh?) to shoot this piece. If you live in Des Moines of course…no flight necessary.
Fred Solomon is taking his incredible message, products, and talents online by leveraging the create WOW media membership software platform. Our platform is getting more refined every day and our deployment times are coming way down too.
Please take a look at www.FredSolomon.net and let us know what you think. You may also want to sign up for Fred’s Free 15 day trial as well. Now the blogging and marketing of the site will really pick up speed. I can’t wait to share the results with you down the road.
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