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What I learned most from 6 Sigma Training and Social Media Immersion

October 12, 2009 by Doug Mitchell · Leave a Comment 

When I got done with my 6 Sigma Black Belt training the question looming in the back of my brain was, “Why did we only spend about 1 day of 20 talking about change management and the corporate culture aspects of deploying 6 sigma as a business tool?”  My gut told me that culture and inertia are the hardest things to overcome.  So here we were handed a new tool kit but but only 1/20th of our training was spent explaining how to beat the house odds.

So it goes in the land of social media or new media engagement tools.  So many “experts” and coaches engage clients and give them the tools…while the client says, “Just give this stuff to Jennie in Marketing…she just graduated and is in tune with “The Facebook” and that “Tweeter”.  Not good.

While there is no perfect formula and I don’t advocate the “Wait until all conditions are perfect before deploying” model…I do think it’s wise to work with your client to assess and plan for the inevitable difficulty of who will drive these new marketing avenues when the cool factor declines.  Are you embracing these tools as a key part of strategy or simply doing it ‘because’?  Are you looking for clear and measurable results?  Or…are you just dipping your toes in the water to if your strategy will reveal itself?   I don’t think any of these strategies are wrong.  But, they all depend on the most change resistant element in the mix…the human.

Graceland University Sandage Center SIFE Entrepreneurial Roundtable Talk on Social Media Marketing

March 25, 2009 by Doug Mitchell · 2 Comments 

I am proud to be participating in the Graceland University’s Entrepreneurial Roundtable on April 9th in Lamoni.  Details are below.  As you can see, the topic is “Building Online Business”.  Do you think that’s relevant in today’s world where most people “Google It” first?  You betcha partner.  Now let’s do this!  Details below.  Please join us and say hi!  This is FREE before March 31 so hope to it and create some WOW of your own.

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Rhonda Abrams Keynote Opening Address at Entrefest Coralville

March 5, 2009 by Doug Mitchell · Leave a Comment 

(please skip ahead to minute 16:41 to leap past the housekeeping items and introductions)

Blogging Slow Down – Kool Aid Shortage

February 25, 2009 by Doug Mitchell · Leave a Comment 

Now that blogging is more “mainstream” are you noticing a slow down in blogging by those blogging to grow business versus those blogging for profit?  I have.  I’d say 2-3 years ago there was almost a “Drink the Kool Aid” type feel about blogging with 3-5 posts a day being the norm.  Of course, the economy and business had yet to reveal its true dysfunction so maybe business leaders had more time then.

Now, I get the feeling that “People are too busy trying to make sales and grow business” to spend time blogging so much.  I’m not in anyway discounting the power and purpose of blogging.  I am commenting on the pace.

I know my personal blogging pace (commentary on life, general business, and Iowa) has slowed dramatically.  I haven’t had the brain bandwidth to be thinking about anything but growing my business and much of that growth is coming from human interaction, (aka face to face meetings…eeek!).

Even here on the CWM site, blogging volume has been steady but no where near what I coach my own students to do.  Are we experiencing some of that “I’m too busy to blog” syndrome that we preach is an excuse for not marketing strategically online?

Blogging seems to follow a bit of a cyclical nature in my world.  When I’ve recovered some time to think and “Work on the business instead of in the business” I blog more.  When I’m running from 6am-9pm 14 days in a row, I blog less.  You know I’m cool with that.  Put down the Kool Aid and let’s have a group blogging hug.

It’s been a pretty amazing week around the create WOW media studio at Impromptu Studio

January 30, 2009 by Doug Mitchell · Leave a Comment 

Our team, fearlessly made to look superlative by Media Maestro Paul “I love live radio” Gratton, has transitioned from assisting in the recording/streaming of the podcast I do weekly with Andy Brudtkuhl of 48Web……to doing a live streaming show with up to 5 guests.

Did I mention that show is Macs World Live and it’s done DAILY from 2-4PM Central Time. Yes. Impromptu Studio where we’ve carved out our little piece of audio and video studio heaven is now teaming with additional life.  It’s kind of like we chummed the water and a school of hungry entrepreneurs and innovators caught the scent and are now voraciously devouring the red meat.

Ready to expand Captain Dan?

We’re also working on a weekly Iowa based business show that will take “radio” to a level you’ve never seen.  The show will stream live each week and will have new elements of follow up and extension that are going to have an measurable impact on businesses in the Des Moines metro.  I can see this show concept being picked up in every market around the United States where entrepreneurs, online marketing and media folks, and business experts collide with a BIG BANG that drives success.

Podcast with Daniel Shipton of Impromptu Studio

January 14, 2009 by Doug Mitchell · 1 Comment 

Here at create WOW media, we’re proud to have just moved into the shiny new studio at Impromptu Studio on SW 5th St. in Des Moines.   The studio is taking shape and we now are fully operational in the audio booth with capacity for up to 5 simultaneous people.  That means YOU can conduct your own company podcasts, you can interview clients for audio testimonials, or conduct multi-voice voice overs for presentations, etc.  Additionally, we’ve perfected the art of recording calls via skype.  You don’t need to know about the technology.  Just think about having a client call a phone number, and you end up with a studio quality conversation produced into a high powered testimonial for your products/services.  Photos and live streaming coming very shortly!

We invite you to email us or call us and come by for a quick tour.   We appreciate your continued support and would like to again thank Daniel Shipton @ImpromptuStudio for his support and assistance.

Take a listen to a quick chat we had this morning about the studio and what it means to the Des Moines business community and beyond.

Ryan Wade lays out building a scalable membership business (and uses personal trainers as the example)

December 29, 2008 by Doug Mitchell · 3 Comments 

I really like that Ryan Wade is telling his audience in plain English…how to scale a web based membership solution. So many people begin “businesses” that are really “stressful time for money swaps”. Ryan simply says that you need scale to grow and truly have a profitable business that will leverage your time vs. make you a slave to it. Sound good? Don’t take my word for it. Invest a few moments.  Watch and grasp how leveraging web video and a great site to deliver content you create ONCE to MANY can work for you.

Now, you personal trainers out there…maybe a few personal trainers in Des Moines, Iowa especially.

Listen to Ryan’s example and do the math yourself. I love this stuff. It’s what keeps me pumped up to build our base of successful membership site clients. By the way, we have a few more of those going LIVE soon so stay tuned and sign up for RSS or email updates (top right or bottom of this post). Be well and prosper.

Technology Association of Iowa Hyperstream Video

December 8, 2008 by Doug Mitchell · Leave a Comment 

create WOW media is pleased to release the video we’ve constructed for the Technology Association of Iowa (TAI) to help promote their new Hyperstream Program.  Hyperstream has the goal of connecting Iowa’s educational system with the business community to cultivate the next generation of IT leadership that will power Iowa’s tech economy.  This video addresses the “business community” side of the equation while the video on the home page of Hyperstream.org caters more towards the “student side”.  We hope you enjoy…and then take action to become a Hyperstream ambassador.

Part III – Adam Steen 25 Connections Podcast

November 17, 2008 by Doug Mitchell · Leave a Comment 

We’re proud to offer up part III of our IV part interview with Adam Steen of 25 Connections.  Adam shares some more specifics of the value of building relationships in the small and medium business world.

More Businesses leveraging web marketing and video in down economy

October 30, 2008 by Doug Mitchell · Leave a Comment 

Kelly Spors always puts out relevant articles over the Wall Street Journal’s “Independent Street”. In this piece, she opens the conversation about small businesses turning to affordable online marketing methods with more reach. She quotes Matt Booth of The Kelsey Group:

“Web sites will be viewed as a cost-effective alternative; a channel that didn’t make sense in a booming market will fast become a necessity,” said Kelsey Senior Vice President Matt Booth in a news release.”

The benefit from online marketing that many SMB’s don’t fully grasp is the analytics.  There are free tools available from Google and others to actually track results and produce comparisons between “ad effectiveness.”  What’s the ROI of having an entry in the phone book in your experience?  Do you ask every customer where how they found you?

With online marketing, whether you look or not, much of the data is readily available for digestion.  The same things apply for web video marketing as well.

Get your web/online marketing program rolling and reap the benefits.  While you’re at it, this would be a great time to learn the ins and outs of web video and some other Internet Findability tools.

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