New LinkedIn Lunchtime Mastermind Group Launched
April 21, 2010 by Doug Mitchell · Leave a Comment
Today we added a new Lunchtime Mastermind LinkedIn Group to further extend the conversation and value around our weekly Lunchtime Mastermind webcasts and live QA sessions. We encourage you to join in the conversation and become a better Interactive Marketing – online business building – conversion machine. The LTMM group profile reads as follows
The Lunchtime Mastermind Group was created as a way to extend the learning and promote execution of the Internet Marketing and business building principles that Andy Brudtkuhl and Doug Mitchell highlight on their free Internet Business Podcast ManagingtheEdge.com. Our approach with technology and Internet Marketing is realistic and comes from the “How can a normal business person use this technique or technology today to make more money and is it worth the effort?” approach. This is not a “How to get rich using the Internet” group. Lunchtime Mastermind is all about the practical application of seo, keyword research, blogging, multimedia, social media, and myriad other online tools to convert lookers to buyers…whatever that means to your business. Remember A.B.C. – Always Be Converting. (and let’s have fun too while we’re doing it). Please join us and let’s learn together. Our weekly slot for doing live webinars is 12p-1p central.
I’m certain you’ll learn something new with every single interaction you have with the Lunchtime Mastermind Group. See you inside!
Managing the Edge Awarded Top 100 Small Business Technology Podcast
March 11, 2010 by Doug Mitchell · Leave a Comment
The very smart and savvy folks at Small Business Trends Radio put Managing the Edge into their “100 Best Small Business Podcasts” lists in the “Small Business Technology” category! If you’d like to subscribe you can do so here.
This is great recognition for Andy Brudtkuhl and I as we just reached our 30th episode on the show and we’re only picking up steam. The podcast as a vehicle to share knowledge, build value, develop a reputation, demonstrate skills, etc…is unparalleled.
We have great time doing the show too and putting what we preach into practice. We’re living what we provide our clients and that authenticity is driving business growth. Thanks Andy and SMB Trends, and to our amazing audience that keeps us inspired to share knowledge in our special way.
Managing the Edge Internet Business Podcast
February 16, 2009 by Doug Mitchell · 1 Comment
Over the last 6 weeks, I’ve had the great pleasure of recording and streaming a powerful new internet business podcast called, Managing the Edge. Managing the Edge is a collaboration between me (Doug Mitchell) and Andy Brudtkuhl (Brood-Cool) of 48 Web.
The show’s tag line really says it all in that,
“We’d like to help you become more findable and engaging on the web.”
Simple. Effective. Straightforward.
Andy and I discuss web strategy, software platforms, analytics, search engine optimization (SEO), content generation and distribution, and a ton of other great web topics. But here’s what you MUST know. The Managing the Edge Internet Business Podcast does NOT forget the word BUSINESS! We always bring technology back to the realm of “Why should I care as a real business person with real issues?” Technology is great but who cares if no one is buying, reading, consuming your product right?
Our recent episodes are all about getting “Back to Business” where we reconnect some of the more in depth tech talk with real business people. In fact, in our upcoming episode that will hit later today, we had on a guest who has exploded his business online by building community around his content. Pretty cool stuff?
I’d encourage you to visit Managing the Edge and subscribe using the iTunes link. Listen to as many past episodes as you can and just see what we’ve got cooking.
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It’s been a pretty amazing week around the create WOW media studio at Impromptu Studio
January 30, 2009 by Doug Mitchell · Leave a Comment
Our team, fearlessly made to look superlative by Media Maestro Paul “I love live radio” Gratton, has transitioned from assisting in the recording/streaming of the podcast I do weekly with Andy Brudtkuhl of 48Web……to doing a live streaming show with up to 5 guests.
Did I mention that show is Macs World Live and it’s done DAILY from 2-4PM Central Time. Yes. Impromptu Studio where we’ve carved out our little piece of audio and video studio heaven is now teaming with additional life. It’s kind of like we chummed the water and a school of hungry entrepreneurs and innovators caught the scent and are now voraciously devouring the red meat.
Ready to expand Captain Dan?
We’re also working on a weekly Iowa based business show that will take “radio” to a level you’ve never seen. The show will stream live each week and will have new elements of follow up and extension that are going to have an measurable impact on businesses in the Des Moines metro. I can see this show concept being picked up in every market around the United States where entrepreneurs, online marketing and media folks, and business experts collide with a BIG BANG that drives success.
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Do what you’re good at and please leave the rest to us
January 6, 2009 by Doug Mitchell · Leave a Comment
We practice what we preach at create WOW media. “Do what you’re good at and use insourced (local Iowa or USA based) resources to do the other stuff.” This can be translated into many versions like:
- Focus on profitable tasks and don’t waste time on the chaff.
- Always consider the opportunity cost of “Doug doing coding” when it takes him 50x longer than having someone better/stronger/faster do it.
- To client: “It’s better for you to do X and Y with referral company Z, and we’ll leverage our expertise to bring X and Y together.
We send this clear message to our clients as well. “If you are into doing everything yourself…no matter the opportunity cost, then we’re probably not your huckleberry.”
create WOW offers clients the opportunity to focus on their core business, their strengths, their…mojo. While we fill in the wizardry part. Let me emphasize:
Possibly the number one reason why businesses fail is that the owners/management spend time doing that which does not positively effect the business.
There are many reasons for this:
- Owner gets pleasure from doing “comfort tasks” like coding.
- Top level managers don’t want to expose their weaknesses in certain functional areas so they ignore/put aside important issues to avoid confrontation.
The team here is frequently quoted as saying, “We don’t have ‘hosting’ which you can find for $4/month. We offer a full service concierge service that allows you to work ON your business instead of being immersed IN the tasks that don’t make you money (web technology, video, multimedia, etc.)
Sure for some who dabble with their own sites, we often fill in the blanks with video and audio specialization. We don’t make the decisions for you about what matters in your business…but we do try and preach the virtues of doing what matters FIRST.
We are a small business at createWOWmedia….yet we have a killer team assembled that lets us focus.
We use:
- The great accounting services of Ron Stallman at Short & Company
- The shining star Kelly Moore for Public Relations
- The legal and advisory services of super Attorney Rush Nigut
- The web wizardy and strategy work of 48Web and WebboyConsulting
- The non-linear connective thinking of Adam Steen at 25 Connections
Our team of experts that ensures we’re doing profitable tasks is larger than our firm. That’s leverage and doing what you’re good at while leaving the rest to the pros.
