Inaugural episode of new weekly podcast – “Managing the Edge” is now live

January 12, 2009 by Doug Mitchell · 1 Comment 

I’m blessed to have an amazing sphere of friends and talent orbiting the create WOW media mothership. One such uber dude is Andy Brudtkuhl (that’s BROOD-COOL). You won’t hear him correct me on that during the podcast…due to the magic of editing software!  Look at how that name is spelled for goodness sake.  Huh???

Andy runs 48Web, a Web Strategy consultancy in town. Among the zillions of things Andy does, one is to lay out excellent-tangible-actionable web strategy plans.  Andy’s services are very complimentary to createWOWmedia’s and we often collaborate heavily on projects.

createWOWmedia focuses on deploying infrastructure, coaching the reasons why we need to organically grow our findability, and amplifying online brands through rich multimedia (walk on video + green screen video + podcasts + custom music).  While 48Web lays out what we need to do each week to be successful, what technologies need to be deployed, and how much time we can expect to devote to each per week. (SEO + analytics + budgeting + hosting) etc.

Bottom line, this Podcast called Managing the Edge will be a weekly MEGA value informational powerhouse for the premium price of ZERO bucks.

I’d recommend subscribing to the Managing the Edge Podcast Feed so you’re in the know.  As always, your comments, feedback, suggestions, and mojo are welcome.  I’ve embedded the podcast below but please, subscribe to the Podcast feed to ensure delivery every time.

Thanks for listening.

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 Managing the Edge - Episode 1: Play Now | Play in Popup | Download (186)

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Video presentation on Video SEO and Internet Findability

September 23, 2008 by Doug Mitchell · Leave a Comment 

The topic of “Video SEO” is exploding around the Internet. Here’s a link to the Twitter Search on the topic. You may want to subscribe to keep aprised of the developments in this new frontier of Internet Findability. We all want our videos to catch on like wild fire but most don’t get more than 100 views over their lives!

While there is no magic bullet, there are things you can do NOW to make your video more findable and increase its “SEO” factor.

The presentation covers:

  1. How to make better video from the start, i.e. produce better inputs to begin with.
  2. The tools and tips available to make your video more “findable”.
  3. How to measure effectiveness (dare we say ROI) on your video production.

I hope you enjoy. If you have any questions after watching, please ping me.

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A non-technical approach to video SEO

September 3, 2008 by Doug Mitchell · Leave a Comment 

I was tapped a few weeks back to create a presentation that demystifies video in the corporate arena.  More specifically, I decided to cover:

  • Creating compelling and higher quality video content on a small and medium business budget
  • What platforms exist to share and promote video
  • How to make your content more findable
  • Measuring results of your video efforts through metrics / analytics

I plan on posting a narrated version of the presentation here shortly.

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