CWM Glossary
- Internet Findability: Simply the likelihood that you or your company are found when executing a search
on your name, company, or relevant keyword. - Organic Search Engine Optimization: Increased Findablity driven by your own social media efforts like blogging, using web video, and social media tools in contrast to paying someone one to “tweak your site so it hits the top of searches on your keywords.” Organic SEO is sustainable like organic farming practices.
- Wow! Factor: The number of times someone says WOW! when they see your content, website, store, etc.
- Media Maestro: Like the conductor of a symphony, the media maestro has the ability to coordinate the efforts of many disparate parts and create a beautiful masterpiece. The maestro also knows how to extract the best from each individual part…knowing where and when to add Forte y Allegro to your brand. Paul Gratton is the createWOW media maestro.
Submit a new entry to createWOWmedia’s glossary.
