Social networking is a piece…not the pie

December 3, 2008 by Doug Mitchell

We believe in and utilize the online/social tools that we think connect us to the greater market, clients/potential clients, and the business community at large. But these tools (twitter, Facebook, blog) etc. are a piece of the entire marketing pie we’re bakin’ up.

We attend events and meet real people. Those real people connect us to other real people (sometimes directly and sometimes we just get 5 new Twitter subscribers from those connections). We speak around town. A recent Meetup event resulted in 3 calls, not from attendees directly, rather referrals from attendees. Nice.

So remember, you need to have the online social pieces in place. It’s highly desirable to communicate in a manner that your clients and potentials desire (like subscribing to our Twitter or FriendFeed stream to listen in to exactly what we’re up and who we connect with before diving in with us)