Doug Mitchell has a new job title at create WOW media: Marketing Technopologist
December 19, 2008 by Doug Mitchell
There’s a great piece on the Wall Street Journal (wsj.com) called “The Secrets of Marketing in a Web 2.0 World”. While much of the article shares some pretty common themes over the last few years (in our circles at least), I was floored by the next to the last paragraph. The article recommends that businesses find and hire a:
marketing technopologist
I’ll let a quote from the piece explain:
So who should direct a company’s forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, “I’d want to see someone with the usual M.B.A. consultant’s background, strong interest in psychology and sociology, and good social-networking skills throughout the organization.”
I’m pretty sure this is what I do every day.
Hi I’m Doug and I’m a Marketing Technopologist.
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[...] 2008 December 20th, 2008 • Related • Filed Under Filed Under: Social Media Doug Mitchell has a new job title at create WOW media: Marketing Technopologist – createwowmedia.com 12/19/2008 There’s a great piece on the Wall Street Journal (wsj.com) called [...]