Preach It! Gary Vaynerchuk on social media and online ad spending

October 9, 2008 by Doug Mitchell

I was cruising through my feeds this early AM and came across the Technology Evangelist blog pointing out a new video by Gary Vaynerchuk.

As usual Gary nails it in this discussion of online and social media ad spending and ROI vs. print or “traditional media ad spending.” His point, you can achieve ROI when you can MEASURE. You can measure online. You can’t measure effectively what taking a large ad out in a magazine meant to your business. Sit back, watch, and see what YOU think!