No Video Required: A “New” Way to Leverage YouTube

September 17, 2008 by Doug Mitchell

So when I came across this article from MSNBC this morning on my Blackberry…I had to chuckle. It’s called “No music video needed for YouTube success”.

The piece explains that,

Though YouTube is known as the Internet’s greatest video warehouse, it’s becoming known as the place to find new music, no video needed. Put in the name of your favorite artist and there’s chance that besides an assortment of their videos, you’ll find a song with perhaps just a picture or a montage of photos to accompany it — and it still gets thousands of views.

So it appears that many hip young artists and managers are leveraging this “new way” of doing a multimedia presentation of their art. Still images, perhaps a flowing montage of imagery, are set to the tune. I never realized that we were so innovative over here in Des Moines. (Just kidding about that because the DSM is pretty darn edgy if you get past the corn jokes.)

What these recording industry folks are discovering is that low cost methods of guerrilla marketing are highly effective. Leveraging video (albeit a video of stills with music) is a FAST and effective way to gauge buzz, get feedback, and virally unleash new material.

Although this concept is not “new”, I’m glad that yet another group is using the power that sits at their finger tips (It’s the mouse button…just point and UPLOAD.)