Muskrat Pelts and Spices: All in Day’s Web Video Shoot with Michael Libbie
March 25, 2009 by Doug Mitchell
Okay so we had a bit of fun today talking with Michael Libbie of Insight Advertising and Communications about methods of payment for online transactions while wrapping up our video work. We chatted about a company that still doesn’t take credit cards. “What does this company take Michael?” My first thoughts were of primitive cultures and merchants bartering with salted meats, pelts, and booze. After a good laugh, we actually hit on something very powerful that’s happening in the business world and it’s the fact that:
The economy is forcing even old school industries who aren’t ready for innovation (like credit cards…OR affordable and rapidly deployed web video and multimedia) to adopt and try it out.
The consummate pro marketeer, Libbie provided us with a full video treatment, story board, images, music ideas, etc. to work with and Media Maestro Paul Gratton constructed a prototype before Michael even walked in the door for his green screen (or chroma key) video shoot.
Bottom line and net result: Phone call to go live subtracting out time to get things scheduled…less than a day. I’ll let Michael talk about/show the final product when it hits YouTube et al…but I’m comfortable in saying that this was a great experience, we produced a great product, and that the customer will be very pleased. (Now let’s just do this 30 times more during 2009 and really build some traffic and visibility eh?) Efficient and affordable web video is reality.
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