More Businesses leveraging web marketing and video in down economy

October 30, 2008 by Doug Mitchell

Image by niallkennedy via Flickr

Kelly Spors always puts out relevant articles over the Wall Street Journal’s “Independent Street”. In this piece, she opens the conversation about small businesses turning to affordable online marketing methods with more reach. She quotes Matt Booth of The Kelsey Group:

“Web sites will be viewed as a cost-effective alternative; a channel that didn’t make sense in a booming market will fast become a necessity,” said Kelsey Senior Vice President Matt Booth in a news release.”

The benefit from online marketing that many SMB’s don’t fully grasp is the analytics. There are free tools available from Google and others to actually track results and produce comparisons between “ad effectiveness.” What’s the ROI of having an entry in the phone book in your experience? Do you ask every customer where how they found you?

With online marketing, whether you look or not, much of the data is readily available for digestion. The same things apply for web video marketing as well.

Get your web/online marketing program rolling and reap the benefits. While you’re at it, this would be a great time to learn the ins and outs of web video and some other Internet Findability tools.