Interactive Learning Environment target audience

October 27, 2008 by Doug Mitchell

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The createWOWmedia team is all about honing in on a niche market. Personally, I’m a disciple of “Crossing the Chasm” by Moore who’s message is clear. He says that technology start ups must focus with precision on a niche in which they can OWN. Then, the start up can leverage that “segment dominance” into other segments…like knocking over bowling pins one at a time.

We are trying to build a base of different types of users/clients for our ILE platform to gather feedback from different sectors and sizes. We’re trying to define that “perfect client” which is SO elusive to most small businesses.

Do a little experiment. Ask 5 business owners you know “Who is your perfect client?” I think this answer should be on the tip of every business owner’s tongue and spoken with clarity and conviction. Are we there yet? Not exactly. We continue to define/refine/revise/elaborate to achieve this clarity of purpose. It’s tough to do. Tougher than you think. Are you willing to shun $X to achieve the real goal of $X. You’d better say YES.

Right now, we’re working with executive leadership coaches, financial educators, lawyers, relationship counselors, physicians, and associations to help them leverage the power of an ILE in their businesses. It’s fantastic having a product that can work for and be applied in virtually any industry. But this makes focus all the more important.

The most important lesson I’ve learned through my years of working in technology startups and asking tons of questions of those who’ve “been there and done that”…