Do what you’re good at and please leave the rest to us

January 6, 2009 by Doug Mitchell

We practice what we preach at create WOW media. “Do what you’re good at and use insourced (local Iowa or USA based) resources to do the other stuff.” This can be translated into many versions like:

Focus on profitable tasks and don’t waste time on the chaff.
Always consider the opportunity cost of “Doug doing coding” when it takes him 50x longer than having someone better/stronger/faster do it.
To client: “It’s better for you to do X and Y with referral company Z, and we’ll leverage our expertise to bring X and Y together.

We send this clear message to our clients as well. “If you are into doing everything yourself…no matter the opportunity cost, then we’re probably not your huckleberry.”

create WOW offers clients the opportunity to focus on their core business, their strengths, their…mojo. While we fill in the wizardry part. Let me emphasize:

Possibly the number one reason why businesses fail is that the owners/management spend time doing that which does not positively effect the business.

There are many reasons for this:

Owner gets pleasure from doing “comfort tasks” like coding.
Top level managers don’t want to expose their weaknesses in certain functional areas so they ignore/put aside important issues to avoid confrontation.

The team here is frequently quoted as saying, “We don’t have ‘hosting’ which you can find for $4/month. We offer a full service concierge service that allows you to work ON your business instead of being immersed IN the tasks that don’t make you money (web technology, video, multimedia, etc.)

Sure for some who dabble with their own sites, we often fill in the blanks with video and audio specialization. We don’t make the decisions for you about what matters in your business…but we do try and preach the virtues of doing what matters FIRST.

We are a small business at createWOWmedia….yet we have a killer team assembled that lets us focus.

We use:

The great accounting services of Ron Stallman at Short & Company
The shining star Kelly Moore for Public Relations
The legal and advisory services of super Attorney Rush Nigut
The web wizardy and strategy work of 48Web and WebboyConsulting
The non-linear connective thinking of Adam Steen at 25 Connections

Our team of experts that ensures we’re doing profitable tasks is larger than our firm. That’s leverage and doing what you’re good at while leaving the rest to the pros.

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