Des Moines Executives Discover Social Media Networks

May 20, 2009 by paulgratton

The Business Record recently did an article called “Leaders Log In” on Des Moines area executives that are discovering the power of social networking tools. The article reviews J. Barry Griswell, Todd Senne, J. Marc Ward, Dave Campbell, Jim Langin, and Mary Lawyer, an impressive group indeed! Of course, we applaud these efforts; it’s amazing when top-flight people allow public access to their thoughts and lives.

One aspect that wasn’t mentioned in the article was the strategic use of social media; it seemed each person interviewed had “stumbled” into social media and were struggling with how to best wrap their minds around the most effective use of Blogs, Twitter, Facebook, and Linked-In. It’s not an uncommon problem, but as many of these busy executives are finding, without a strong social media strategy it’s easy to lose time down the rabbit hole.

Todd Senne says, “It’s not nearly as hard and daunting as I thought it might be. It’s a little intimidating to learn all this, but it’s pretty simple to do. The hardest thing is content, staying up with it and making sure that you provide value.”

The leaders of the future will need able to implement content generation and filtering strategies that save time and don’t cost a ton; we hope our Des Moines executives are able to lead the way in developing social media decision-making systems, making Central Iowa a leader in relational business building.

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