Case Study: Nutrisport FPT (Full Potential Traning)

September 22, 2008 by Doug Mitchell

Case Study: Nutrisport – Full Potential Training

Nutrisport – Full Potential Training is a nutritional supplement shop and personal training studio located at 9992 Swanson Blvd, Clive, IA 50325. Owner/Manager Ryan Irwin gains new clients almost exclusively through word-of-mouth. While WOM advertising demonstrates clients’ happiness with NutrisportFPT, Ryan has room to grow revenues by adding additional clients for his classes and personal training sessions.

Nutrisport FPT Challenges:

Ryan didn’t have a consistent marketing methodology to back up and reinforce his message.
NutrisportFPT lacked a web presence other than the online supplement store at www.fptnutrition.com.
Ryan knows that the personal training, gym, and nutritional supplements sectors are very competitive and continuing to add new entrants to the local market each year.
Ryan wants to differentiate himself and show the greater market why people refer so much business to him but didn’t know how to maximize the effectiveness of available social media technologies and platforms.
Ryan wanted to use video in promoting his business but didn’t have the time nor expertise to start shooting and producing good quality video.

createWOWmedia Proposed Solutions:

Ryan engaged createWOWmedia after we recommended the following solutions:

Zoom in on the brand qualities that make Ryan and Nutrisport FPT so successful at word-of-mouth business generation. Identify the key words that truly described and supported Ryan’s business.
Create a blog based corporate website at www.nutrisportFPT.com. The createWOW team showed Ryan the power of “organic search findability” through consistent blogging and use of social media tools. But we needed to ensure that Ryan wasn’t overloaded with new work on tools that had little impact.
Create a company introduction video that amplified the Nutrisport FPT brand. The video including scripting, shooting onsite, editing, voice over, and music.
Create a series of 1 minute “training tips” that are released weekly. We proposed recording these in one large batch and creating reusable “intro and outro” clips so post-production is quick and cost-effective.
Leverage our Online Reputation Management (ORM) solution (powered by 48Web) to track “buzz” about Ryan’s brand today and over time so we can chart progress.

Impact on NutrisportFPT and Results:

The blog site and videos just went live on September 18, 2008
Ryan is receiving emails already from people who’ve seen his “Training Tip Videos” online.
Ryan has been coached in how to leverage Tubemogul to upload his videos to multiple social video sites with a couple of clicks.
The NutrisportFPT team has a new marketing process for potential clients that walk through the door that includes offering a website feed subscription to each visitor and pointing every single person to the website for training tips and videos.
We’ll be posting tangible results numbers here as they become available.

Welcome to the family Ryan and Mandee. Thanks for your business, your support, and an ongoing and fruitful relationship.