Business Quality Video on a Budget

May 12, 2009 by Doug Mitchell

The guys at ReelSEO have done it again. This is one of the most salient posts I’ve read on the current state of business video and how companies can do it for themselves on a budget if they’re committed to becoming what Grant Crowell calls a “Videorati”. It’s called “How to Produce “Business Quality Online Video on a Small Business Budget“.

Here’s his definition of a “Videorati”:

A hybrid-professional – can do more than one skillset, be it in planning, production, talent, publishing, marketing (including search marketing and SEO), and performance testing (including usability and analytics) of online video.

Is community-minded, and a leader this is important for video publishers, since they require a large audience to build advertising and subscriptions around must be public with sharing their expertise and opinions, and be able to reach those people through search engines, video sharing sites, and social networking sites related to their industry or skillset. (This is where Video SEO comes in very handy, plus the gift of gab.)

Exactly! This perfectly describes where we try and coach clients to end up in their own video work. If they don’t want to become a full blown business videorati…they can at least use someone for the more tricky elements while they produce the red meat.

Excellent post to start my day with.

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