Blogging Slow Down – Kool Aid Shortage

February 25, 2009 by Doug Mitchell

Now that blogging is more “mainstream” are you noticing a slow down in blogging by those blogging to grow business versus those blogging for profit? I have. I’d say 2-3 years ago there was almost a “Drink the Kool Aid” type feel about blogging with 3-5 posts a day being the norm. Of course, the economy and business had yet to reveal its true dysfunction so maybe business leaders had more time then.

Now, I get the feeling that “People are too busy trying to make sales and grow business” to spend time blogging so much. I’m not in anyway discounting the power and purpose of blogging. I am commenting on the pace.

I know my personal blogging pace (commentary on life, general business, and Iowa) has slowed dramatically. I haven’t had the brain bandwidth to be thinking about anything but growing my business and much of that growth is coming from human interaction, (aka face to face meetings…eeek!).

Even here on the CWM site, blogging volume has been steady but no where near what I coach my own students to do. Are we experiencing some of that “I’m too busy to blog” syndrome that we preach is an excuse for not marketing strategically online?

Blogging seems to follow a bit of a cyclical nature in my world. When I’ve recovered some time to think and “Work on the business instead of in the business” I blog more. When I’m running from 6am-9pm 14 days in a row, I blog less. You know I’m cool with that. Put down the Kool Aid and let’s have a group blogging hug.