Des Moines Business Record Piece on createWOWmedia
June 21, 2010 by Doug Mitchell
I was very happy when I started receiving calls, emails, and tweets about an article that just hit the Des Moines Business Record titled “createWOWmedia Nurtures Online Findability“. I think author Joe Gardyasz did a great job synthesizing 1.5 hours of interview in a piece that highlighted how we leverage social and interactive tools…and more importantly how our clients use them and thrive with them.
The word “nuture” is something we take very seriously. Anyone who’s heard me speak knows that I represent a firm’s online efforts with a picture of cupped hands, holding a seedling in a mound of soil. That seedling represents your online world…and you must provide the proper elements like fresh content, participation in online community, multimedia, etc. to thrive and grow.
I’m also humbled by the comments from our clients highlight in the article Boesen the Florist and Nutrisport – Full Potential Training. Tom Boesen and Ryan Irwin said some very nice things about our work and I am sincerely humbled and grateful.
Take look for yourself if you’d like and thank you for making our work a sincere pleasure. http://bit.ly/bizrecord
Market Too Small or Not Doing Enough Outbound Marketing
June 2, 2010 by Doug Mitchell
I’ve had a lot of conversations with business owners lately…many of whom rely mostly on Inbound Marketing to drive new business. There’s nothing quite as powerful as inbound marketing and word of mouth that causes your phone to ring with, “Hey I’d like to write you a check.” But if you’re in a market where you’re educating quite a bit and talking about powerful and disruptive changes to “the way things are today” at Acme Widget maker, inbound marketing is probably not enough.
Although the market for your services may be vast, “I KNOW every business needs this stuff!”, the market for those who will buy your services without being “sold a little” may be tiny. I’m not advocating a telesales team to find people willing to pay you $2500/hour for consulting (or am I?). But I am advocating an effective blend of outbound and inbound marketing to keep a steady flow of clients coming through the doors. That specific blend is different in every business. What’s your blend?
Hot Chicks Don’t Get Dates
May 25, 2010 by Doug Mitchell
If your first thought about your website is looks…you’ve already wasted money.
Being another pretty face doesn’t mean you get dates. There’s the intimidation factor: ”She’s way too hot to take my call or go out with me.”
Then there’s the already taken factor: “Well she’s so hot she obviously has someone.”
The people who are really active daters, engaging with lots of people, exploring possibilities, and having lots of conversations are attractive, engaging, and dynamic…but not so hot that they’re unapproachable.
Be the website that a lot of substance and depth behind its attractive face and you’ll get dates and possibly even enter some long term relationships far more often.
Asmus Farm Supply Home Page Video Profile is Live
May 24, 2010 by Doug Mitchell
Our great client to the north in beautiful Rake, Iowa now has a tidy and crisp 1 minute video on their site that really captures the essence of who they are and what they do. Sure the breakthroughs in chemicals, nutrients, and genetics have massively increased yields and outputs so farmers in Iowa can feed the world. But…without proper and safe distribution, application, and sound agronomic recommendations farmers would be far less consistent. Asmus Farm Supply takes a passionate interest in doing things right for farmers and I believe this brief video demonstrates that.
Asmus Farm Supply Video Shoot Wrap Up
May 21, 2010 by Doug Mitchell
We had a great day up in Rake, Iowa (you can hit MN with a rock from here it’s so far North) shooting video and putting the pieces together for a 60-120 second “Who we are, what we do, and what makes us special” video that will soon grace the home page at Asmus Farm Supply’s Website. I shot a little blog post on our way out that reminds us all to not waste any opportunity to capture content especially when we’ve driven far and brought lots of great equipment. We have enough video archived now to provide Asmus with content for months. We can’t wait to show off the amazing staff, the unbelievably clean and massive facility, and the new offices and conference center that are being built.
Living in the city, you and I probably don’t appreciate how important solid agronomics and proper application of nutrients and other chemicals are to producing the food that feeds the world. I appreciate it 10x more after spending the day with our friends at Asmus Farm Supply, Inc.
Doug Mitchell talks content creation at Asmus Farm Supply from Doug Mitchell on Vimeo.
