New Media Marketing – It’s Still Rock n Roll To Me
January 22, 2010 by Doug Mitchell · Leave a Comment
Over the last year we’ve seen an explosion of “social media coaches” on the scene. I think that’s great. While the approach of “teaching new media” to key players can work…what’s more critical now is that we’re getting “back to the future” of more holistic marketing guidance.
So many companies are behind on their marketing period. They’re still spending money on banner ads and magazine ads in the name of “branding”. We work with a company that has found an entirely “new” budget for marketing after some simple analytics performed on their current web marketing presence. How many people are actually converting? Bupkis. OK let’s stop doing that. Done. New budget.
So what’s needed out there is a complete marketing plan look. Define what tools might supercharge and accelerate marketing efforts. Then deploy the tools and the revised plan. If the comprehensive approach isn’t taken, a company may still see great results. But too often we see the “bolt on of social media” approach that brings lots of new eyeballs and “relationships”…without ever closing the deal.
So there is no “social media” or “new media” to me anymore…there’s simply marketing and whether you’re being effective…or not. New Media Marketing is still rock and roll to me.
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