Immigrant Entrepreneurs Summit Case Study
November 16, 2009 by Doug Mitchell · 2 Comments
I wanted to pass on a quick recap. I posted on my participation in IES this past weekend where I streamed my talk on Interactive Marketing. I told the participants in my session to Google “Immigrant Entrepreneurs Summit” in 30 days and see where my post was in the results. The net result is that…
My content (both the post and the ustream.tv recordings of my chat) appears on the first page of results and did so within 24 hours of me hitting “publish”.
Here are the reasons that I see for this result…most of which we talked about in our session.
- I have used the 3 key words that define the event. I used “Immigrant Entrepreneurs Summit” in my title and it’s sprinkled throughout naturally. I haven’t forced the issue or “tried to pack in more instances that the post deserved.” I’ve also used IES multiple times but there are a lot of organizations and groups out there with that acronym so that will be harder to get on page 1.
- I have embedded video that I streamed live and recorded into the post. This is another “content outpost”. Why not stream something live and get the recording with almost no effort? Sure it’s not the best recording but I told my participants as I always do that “I don’t use handouts” but how would you like to replay this entire chat again anytime you’d like to extract the key points? They thought that wasn’t a bad idea. Notice that this recording is ALSO on the first page of results.
- I am probably the only person using a WordPress based / blog based site to talk about this conference. The conference doesn’t have its own site yet and anyone with information about the conference has a fairly static site. My blog post was done before I left the conference on Saturday. Was this a lot of effort? No. It took about 15 minutes to write and post.
Summary: I have the platform that lets met rapidly put out fresh content (WordPress). Google loves fresh content and since I’ve been doing this a while…the magic Google engine gives my site a little respect. I used the exact keywords that people will probably search for if they’re trying to get information on this event. I’ve used multiple forms of content (video, written word) and I’ve pushed that content into additional outposts (ustream.tv). This blog post will be part of an automated newsletter that goes out occasionally to my email marketing subscribers too. When I get 5 new posts…the newsletter is “magically created” with no effort on my part thanks to (aweber email marketing). Remember that setting up your infrastructure NOW means you don’t have to think about it later. I also linked out to many other sites in my post so perhaps these folks know this and are now aware of me…increasing my chances of getting inbound links back from them.
BONUS: During the conference, I ended up meeting 3 people that I have known and follow only through Twitter. During the day, they told other people that we’d met and that we were having lunch, attending my session, etc. 10 new people have followed me since the conference and if we consider that they’re ALL Des Moines based…I have just added to my local network in town, solidified some FACE TO FACE relationships that were purely and casually online until now, and created some case study results to share with my audience.
Not a bad 48 hours I’d say. Now anyone who knows me understands that I’m not your typical, “SEO guru”. I don’t know the ins and outs that some companies practice to “back door sites to the top” using buried meta information (did I lose you? me too). Like a good business person, I worry about that which I can do something about…and I pay to have the rest taken care of. I let the tools and systems do their job for me like having a WordPress site with the best plugins to say “Hi Google…I’m here”. Then, I write and create video with rich content with an eye for key words. See…simple.
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Immigrant Entrepreneur Summit Drake University
November 14, 2009 by Doug Mitchell · Leave a Comment
I had the pleasure today of speaking at the Immigrant Entrepreneur Summit at Drake University. It was a powerful day filled with the entrepreneurial spirit and rugged individualism that makes this country great.
I connected again with the conference organize Ying Sa and her magical company Community CPA that is the driving force and creative vision behind IES.
I also got to connect with Igor Dobrosavljevic and his smart girlfriend (she attended my session 
Suzana. I finally met Justin Volrath too. There was ample opportunity to chat Lori Bosley too from Mojo’s (you have to have their fish tacos!) and Foxboro Business Center. Toni Lampley was here too among others from NAWBO Central Iowa that I met recently when I spoke to their group.
So the bottom line is that I spent the day absorbing the power and spirit of Central Iowa’s rich immigrant community and participating in the awesome collision of the ON and OFFLINE worlds. What a day! I hope I can come back again next year and have stories to tell about how many immigrant entrepreneurs we guided into online findability bliss. Thanks so much for asking me to participate. Videos below. It seems the recordings broke into 2 pieces on their own. Sorry for the quality and the walking off camera…I just set up the Mac book on a whim to provide a record of this talk for my guests. No paper!
Cheers
New One Page Bio and Speaking Information
November 4, 2009 by Doug Mitchell · Leave a Comment
A couple of weeks ago, I was asked for a bio and picture for an upcoming speaking engagement I’m doing (post on that soon). Instead of the usual email I opened up Apple’s Pages Application (part of the iWork package – Family pack of 5 seats only $99), and hunted for a nice template and the result is below. This took me about 1 hour and I feel that it’s already paid for itself. It’s gone out to about 4 people, all of which were very impressed. I know there’s work to be done on the images, etc. and graphic designers will certainly find faults…but for that hour expenditure I perceive great value.
http://createwowimages.s3.amazonaws.com/dougbio2009_q4.pdf
