ChampionshipSportsTraining.com Case Study – WordPress Membership Site Startup
October 29, 2009 by Doug Mitchell · Leave a Comment
We have been working with Doug Whipple at ChampionshipSportsTraining.com for a while now. Doug came to CWM a while ago and had about 8 different possible business models that he was thinking about. However the foundations for what Doug wanted to accomplish were the same. createWOWmedia needed to:
- Build a membership based site using wordpress that give Doug a platform to offer archived video content for sale.
- Build a site that would allow Doug to offer live video streams privately to members.
- Build a site that would allow organic PR efforts through blogging and email marketing to happen with ease.
We build Doug’s site using WordPress and a group of other plugins and software solutions. Total software investment for this powerful site? About $200. CST just had some GREAT press coverage today in the Des Moines Register as well. This article really highlights that Doug has hit on something. Why shouldn’t grandma and uncle Joe see their boy play ball in the next city, state, or county…when for the price of a ticket they can watch it LIVE on their computer? Doug has only begun and this model is really about take off and we’re proud to be driving the technology for his solution.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=0a450d74-8192-4e0e-a734-309bcfe81a74)
Web Video As a Brand Accelerant
October 29, 2009 by Doug Mitchell · Leave a Comment
I talked at a conference put on by Love Scott on Tuesday morning along with Claire Celsi and Ben Stone. The conference took a unique approach to Social Media in that the conference organizer Andrew B Scott wanted 3 distinctly different uses for New Media tools. He wanted to hear the PR, Human Resource, and Findability/Branding angles and how those differ. I think the participants came away with some great value and it was a pleasure to participate.
This article in today’s Des Moines Register was compiled by Renda Lutz our resident technology/network advocate-journalist here in the metro.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=1ed6b667-dc46-4ad3-b541-c5e1c6f9c93c)
What I learned most from 6 Sigma Training and Social Media Immersion
October 12, 2009 by Doug Mitchell · Leave a Comment
- Image via Wikipedia
When I got done with my 6 Sigma Black Belt training the question looming in the back of my brain was, “Why did we only spend about 1 day of 20 talking about change management and the corporate culture aspects of deploying 6 sigma as a business tool?” My gut told me that culture and inertia are the hardest things to overcome. So here we were handed a new tool kit but but only 1/20th of our training was spent explaining how to beat the house odds.
So it goes in the land of social media or new media engagement tools. So many “experts” and coaches engage clients and give them the tools…while the client says, “Just give this stuff to Jennie in Marketing…she just graduated and is in tune with “The Facebook” and that “Tweeter”. Not good.
While there is no perfect formula and I don’t advocate the “Wait until all conditions are perfect before deploying” model…I do think it’s wise to work with your client to assess and plan for the inevitable difficulty of who will drive these new marketing avenues when the cool factor declines. Are you embracing these tools as a key part of strategy or simply doing it ‘because’? Are you looking for clear and measurable results? Or…are you just dipping your toes in the water to if your strategy will reveal itself? I don’t think any of these strategies are wrong. But, they all depend on the most change resistant element in the mix…the human.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=9c0559f6-d7d2-42e2-80b5-b2196fe60292)
Podcast Feeds
-
